SOURCE: ClickFox


July 11, 2011 09:00 ET

QBE FIRST Partners With ClickFox to Enhance Customer Experience

ATLANTA, GA--(Marketwire - Jul 11, 2011) - Leading Insurance Provider Signs Multi-Year SaaS Agreement to Analyze Millions of Self-Service Interactions for Customer Experience Optimization

ClickFox, the emerging leader in a new breed of customer experience analytics (CEA) software and solutions, today announced a strategic partnership with QBE FIRST, a member company of the QBE Insurance Group, delivering specialty insurance and technology-enabled solutions to the mortgage, housing and financial services industries. As a result of the agreement, QBE FIRST will leverage ClickFox's industry-leading analytics solution to get a clear, cohesive view of its customers' experiences across many touch points.

"At QBE FIRST, we pride ourselves on leveraging technology to improve the quality of our customer interactions," said Carla LaMorta, CIO for QBE FIRST. "We use many technologies to make working with us convenient for customers (such as interactive Web sites, e-mail, and phone calls, and electronic faxes). This makes it challenging for us to get a holistic view of the opportunities we have to further enhance the customers' experience. The information ClickFox will provide us will help us increase both the responsiveness and effectiveness of the services we provide our customers. This is a crucial part of our strategic emphasis on operational excellence and exceptional customer experience."

"Based on our years of experience with the top insurance organizations in North America, we have established unrivaled domain expertise that ensures all insurance providers can quickly and effortlessly see high impact from experience analytics," said Marco Pacelli chief executive officer (CEO) of ClickFox. "By unlocking highly valuable data -- both structured and unstructured -- CEA delivers a 360-degree view of customer and product experiences on a daily basis. Within weeks this insight transforms how the organization reacts to customer and business needs, resulting in significant cost savings and bottom-line returns."

ClickFox's customer base includes leading Fortune 500 organizations across the wireless, financial services, telecom, cable, utility and insurance industries. Analyzing behavior for over 400 million consumer accounts across every channel available to consumers today, ClickFox is helping its customers improve loyalty, raise revenue, cut costs, enhance their reputations, drive business strategy and improve prediction of future needs -- all with breakthrough speed and scalability, and with rapid deployment.


ClickFox is the defining leader of customer experience analytics (CEA) software and solutions. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions -- from IVR, retail, web, and email to agent CRM desktops, handheld devices, and interactive kiosks -- delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability.

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Contact Information

  • Contact:
    Kimya Coker
    ClickFox Director of Marketing
    Email Contact
    +1 (404) 351-8020

    Christine C.N. Wright
    Edelman for ClickFox
    Email Contact
    +1 (415) 385-4988