SOURCE: QBInternational

February 21, 2006 16:17 ET

QBI's Online Product Training System Improves Learner Retention by More Than 50%

QBInternational Enhances Game-Based Qube to Meet Growing Demand for Effective Online Product Training

LARKSPUR, CA -- (MARKET WIRE) -- February 21, 2006 -- QBInternational (www.qube.com), a global provider of game-based online learning systems, announces enhancements to the Qube system for product training and sales force readiness. QBI's latest refinements are borne out of client demand for improved online product training and sales skills training that is instructionally effective, rapidly deployed, and fun for learners.

Supply chain and other product training has to date met with much failure and dissatisfaction among users. Product information delivered online to salespeople, distributors or clients through eLearning products typically results in an average retention rate of 27%. Online learning developed with the Qube results in average retention rates of more than 80%.

"Many online product training systems fail for a variety of reasons," stated Andrew Kimball, QBI Founder and CEO. "They fail because the product content isn't organized or delivered in a way that is useful to frontline or salespeople. They fail because there are no instructionally effective learning activities to burn the information into the learner's brain. And they ultimately fail because it is boring, leaving employees unmotivated to learn."

"Learners will answer 4 to 7 times more questions in a game-based format than they will in a standard pre-test or post-test. This translates into 400 to 700% more reliable, valid measurement of knowledge transfer," stated Kimball.

Developed around a hosted, game-based development and delivery platform built in a .NET environment, the Qube has documented results across a wide range of industries:

--  Instructionally Effective: (4 to 10 times more retention and
    understanding than other online learning options) QGames provide fun, yet
    instructionally effective interactivity.  Learners set their own pace using
    their own learning style. QGames link back to QBooks™ and other
    materials to create knowledge and provide reliable, valid Learner Analytics
    to management.
--  The QDashboard allows managers to analyze QGame user data to make high-
    quality training decisions at the individual, team, business unit, and
    organizational level.  This leads to higher Learning Return on Investment
--  Cost-effective (25% to 33% of the cost of equivalently interactive
    custom eLearning).
--  Time-effective (New custom projects take hours or days to complete not
    months)
--  Highly motivating and fun for learners (Client users report "Learning
    Addiction") Learners compete with one another and with themselves in the
    Hall of Fame to achieve goals and master the content.
    
QBInternational www.qube.com (est. 1996) helps Fortune 500 companies reduce the cost and increase the fun and effectiveness of online training. QBI's innovative Qube Learning System is a hosted game-based learning platform for creating engaging effective online learning. The Qube includes four components: QBooks for information delivery, QGames to engrave knowledge in the learner's brain, Challenge Arenas to increase learner motivation and engagement, and Learning Dashboards to measure individual, team and organizational knowledge.

Contact Information

  • Media Contacts
    Andrew Kimball
    QBInternational
    415-464-8880, ext. 110
    Email Contact

    Rick Swanson
    QBInternational
    415-464-8880, ext. 119
    Email Contact