Qele Resources Inc.
OTC Bulletin Board : QELE

July 09, 2009 23:26 ET

Qele Resources Announces Acquisition of Rights to Global Licensing of New Technology, and Other Corporate Developments

BENTONVILLE, ARKANSAS--(Marketwire - July 9, 2009) - Qele Resources Inc. ("Qele or the "Company") (OTCBB:QELE) The Company is very pleased to announce that it has executed an assignment agreement (the "Assignment Agreement") with World Sourcing & Supplier Development Inc., an Arkansas corporation ("World Sourcing"), effective June 24, 2009, whereby the Company acquired all of World Sourcing's rights and interest in and to a license agreement (the "License Agreement") dated June 1, 2009, between World Sourcing and Gizmo Packaging Ltd., a company established pursuant to the laws of Scotland ("Gizmo").

The License Agreement affords the Company, as successor to World Sourcing, an option to acquire the rights with respect to the manufacture, marketing, distribution and sale of a bottle capping device (the "Device") and the employment of technology and improvements related thereto for a period of fifteen years from June 1, 2009. The Device is a bottle/container capping system with an attached pressurized injection mechanism, which, upon twisting of the cap releasing part, delivers flavors, vitamins and other additives in a pressurized jet into the capped container. Such rights include: (a) an exclusive license to use the Device with alcoholic beverages throughout the world; and (b) an exclusive license to use the Device in a specified territory with respect to certain non-alcoholic beverages, including women's, children's, protein, naturally sweetened, organic energy, pet, fruit, vegetable drinks, spice and fruit teas, and enhanced water; and (c) a non-exclusive license to use the Device in a specified territory with respect to regular and green teas.

The German manufactured pressure-charged closure Device has extraordinary consumer appeal and is uniquely suited to the development of next generation beverages and liquid consumer products. In addition, the Device has a wide range of food service, retail, manufacturing, nutraceutical, pharmaceutical and industrial applications.

The Device's unique selling proposition is its ability to 'instantly mix' two ingredients immediately prior to use and to do so in a sterile, highly-customizable, completely portable environment. The Device has the appearance of a traditional screw-on beverage cap, but it contains a miniaturized pressure chamber designed to hold a precise volume of non-active concentrate or active ingredient which is automatically released into the still or base liquid, when the Device is opened. By adding flavors, colors, essences, vitamins, minerals, herbs, medicines, and concentrates and other active and non-active ingredients to a variety of base liquids, the Device facilitates the production of fresh and innovative ready-to-drink and ready-to-use beverages and liquid products in plastic or glass bottles. The ingredient chamber is specially sealed and impervious to light and contamination; two issues that continue to trouble the beverage and bottled vitamin water industries.

Advisor to the Company and World Sourcing, Adi Mujo, has a wealth of global business experience and has launched businesses on five continents. "My perception of this opportunity is one of enormous proportions. Already we are attracting the attention of major players across all applicable sectors and we look forward to helping companies solve freshness, stability and portability problems, and, create fun and exciting new beverage opportunities."

The Device can enhance functional liquid products and drinks, put a creamy head on cold coffee beverages, add sweet and savory essences to beer or alcohol beverages, and add that all important 'Wow" factor to sports drinks, children's beverages, and new product launches across all categories. The flavor and application combinations are virtually endless, and the dosing is very accurate.

The Device offers some measure of security as well in that it is 'tamper evident' - of particular importance to consumer, pharmaceutical, nutraceutical and industrial applications.

John J. Ryan III, President of World Sourcing and Advisor to the Company's board of directors says, "It is not unrealistic to expect that this closure (the Device) will revolutionize the beverage and bottled water industry globally, and in a way that we can only begin to imagine." The world market for bottled water is expected to exceed $94.2 billion USD by 2012, and, according to Mintel the single serving sales estimates for 2008, for enhanced waters, were about 4.3 billion 16-oz units. "The potential unit sale numbers related to enhanced vitamin waters alone represent enormous opportunity for the Company." As a former Executive Vice President of Walmart Merchandising, Marketing and Global Sourcing, Mr. Ryan is familiar with the dynamics of introducing product innovation to a global marketplace.

Additionally, on July 10, 2009, the Company's name will be changed from "Qele Resources, Inc." to "Brand Neue, Corp." to better position the Company for these new growth opportunities. As a result of the name change, the Company's new trading symbol under the OTC Bulletin Board will be "BRNZ", effective July 10, 2009.

About The Company

Qele Resources Inc. is a product innovation company dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to food service, retail, manufacturing and industrial application clients worldwide.

Forward Looking Statements

This current report contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this current report, which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainty of financial estimates and sales projections, industry trends, the competitive and regulatory environment for start up companies, stock market conditions, unforeseen technical difficulties and our ongoing ability to operate a business and obtain financing. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.

Although we believe that our beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's annual report on Form 10-K for the 2008 fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission pursuant to the Securities Exchange Act.

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