March 21, 2005 09:30 ET

Qimmik™ launches "Everyone Needs a Friend" Campaign

Will help rescue Canadian Eskimo Dog breed Attention: Assignment Editor, Food/Beverage Editor, Health/Medical Editor, Lifestyle Editor, Photo Editor TORONTO, ONTARIO--(CCNMatthews - March 21, 2005) - Few Canadians are aware that the Canadian Eskimo Dog is one of only three surviving dog breeds indigenous to Canada. Sadly, the future of this magnificent breed is in jeopardy. Since the 1950s, the number of Canadian Eskimo Dogs has decreased from 20,000 to only 200-300 registered dogs.

Today, in an effort to preserve the remarkable Canadian Eskimo Dog, Qimmik Manufacturing Inc. launches Qimmik™ biscuits and the "Everyone Needs a Friend" Campaign. The Qimmik™ biscuit with Omega-3 was inspired by the traditional marine-based diet of the Canadian Eskimo Dog. As part of the "Everyone Needs a Friend" Campaign, Qimmik will donate a portion of sales to the Canadian Eskimo Dog Foundation, a non-profit group dedicated to raising awareness and preserving the breed.

"Canadian Eskimo Dogs are incredible. I've been breeding them since 1988 and every day I am amazed by their intelligence and strength," says Denice Vick, a Canadian Eskimo Dog breeder in Minden, Ontario. "It's a travesty that Canadians don't know more about the breed or what they can do to help save it from extinction. Fortunately, the Canadian Eskimo Dog Foundation is working to change this."

The importance of Omega-3 for humans has received a great deal of attention over the past few years and dogs can benefit, too. The fish-shaped Qimmik™ biscuit is made with all natural, human-grade ingredients and fish oil Omega-3, which is more easily absorbed than other sources of Omega 3. Recent research suggests that Omega-3 aids canine neurological development, skin health, vision and circulatory health, as well as improved learning ability in puppies.

"The Canadian Eskimo Dog's traditional diet is high in marine-based Omega-3. It's thought to be a key factor in the breed's development and survival," states Ron MacKinnon, President of Qimmik Manufacturing Inc. "We worked with veterinarians to develop and test Qimmik™ biscuits in extensive field trials throughout Ontario. We're excited that we can play an important role in preserving the Canadian Eskimo Dog with a product that benefits all dog breeds," says Mr. MacKinnon.

Qimmik Manufacturing Inc. is a Canadian company dedicated to the research, development, manufacture and marketing of the highest quality fish-based Omega-3 pet products in the world. Founded in 2001, Qimmik Manufacturing Inc. is based in Ottawa, Ontario, Canada. For more information, please visit www.qimmik.com.


High resolution images available upon request.

For more information, or to schedule an interview with Canadian Eskimo Dog breeder, Denice Vick, please contact:
Mark Jones or Anne Yourt
Fleishman-Hillard Canada
Tel: 416-214-0701
Email: jonesm@fleishman.com or yourta@fleishman.com /For further information: Anne Yourt, Fleishman-Hillard Canada, 416-214-0701, yourta@fleishman.com/ IN: FOOD, HEALTH, OTHER

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