Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.

January 17, 2011 09:00 ET

QMI Sales Signs Multiplatform Ad Deal With Golf Town Retailer

MONTREAL, QUEBEC--(Marketwire - Jan. 17, 2011) - QMI Sales has signed a contract which will provide Golf Town retail chain with exceptional multiplatform visibility throughout 2011. The deal includes printing and distribution of Golf Town flyers in paid and free Quebecor Media daily newspapers across Canada. Ad pages will also be filled by Golf Town in Le Journal de Montréal, Le Journal de Québec, Sun urban dailies, 24 Hours / 24 Heures, key community newspapers and the 7 Jours magazine. An original television campaign will hit the air on the TVA network and the Canoe web portal will also host a dedicated Golf Town micro-site. Special programming displaying Golf Town products and services will also be available on demand on Videotron's illico portal. The concepts and ideas were developed by QMI Sales in partnership with Top Drawer, the agency of record for Golf Town. The combination of Top Drawer's insights and ideas with Quebecor Media platforms will be a winning recipe for Golf Town in 2011.

"Golf Town's confidence towards Quebecor Media is testimony to the quality and unique character of its media offer in Canada" declared Philippe Guay, Vice-President, National Sales Toronto, of Quebecor Media. "This deal also demonstrates QMI Sales' capacity to provide innovative and personalized solutions which meet every announcer's needs. As a single point of contact, QMI Sales delivers a simplified ad buying experience and allows clients to reap maximum value from Quebecor Media's convergence strategy" he concluded.

QMI Sales is a best-in-class purveyor of multiplatform advertising strategies which generate greater returns on announcers' marketing dollars. Quebecor Media's national footprint combined with its outstanding media audiences provides unparalleled visibility for its clients, including national retail chains. By promoting technological innovations and synergies, QMI Sales delivers solutions that effectively reach every target market, everywhere and at anytime.

Golf Town is Canada's largest golf retailer. Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 50 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual's needs through its In-Store Academy. Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerspe.com.

Top Drawer Creative Inc. is a Toronto based ad agency with clients in both the US and Canada that span a range of lifestyle categories including health, beauty, sport, fitness, fashion and home. Founded in 1996 by non-agency entrepreneurs who continue to grow brands by being client centric and operating with a corporate culture best described by its tag line – It's Business Unusual.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a communications company with operations in North America, Europe and Asia. Quebecor Media owns operating companies in numerous media-related businesses: Videotron Ltd., an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service; Sun Media Corporation, the largest publisher of newspapers in Canada; Canoe.ca., operator of a network of English and French language Internet properties in Canada; Quebecor Media Network, provider of flyer printing and distribution services; TVA Group Inc., operator of the largest French language over the air television network in Québec, a number of specialty channels, and the English language over the air station Sun TV; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia; magazine publisher TVA Publishing Inc.; book publishers and distributors Sogides Group Inc. and CEC Publishing Inc.; Archambault Group Inc. and TVA Films, companies engaged in the production, distribution and retailing of cultural products; Le SuperClub Vidéotron ltée, a DVD and console game rental and retail chain; and Quebecor MediaPages, publisher of print and online directories.

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