SOURCE: Qorvis

February 17, 2009 09:53 ET

Qorvis, Dan Abrams' New Firm Form Strategic Partnership

Relationship Expands Global Reach for Qorvis' Integrated Communications

WASHINGTON, DC--(Marketwire - February 17, 2009) - Qorvis Communications, one of the largest independent integrated communications firms in the U.S., announced today a strategic partnership with Abrams Research, a new global media relations strategy firm, led by NBC News chief legal analyst and former general manager of MSNBC, Dan Abrams. The relationship will connect Qorvis to a global network of top media professionals who provide local and regional insight throughout the world, aiding message development and targeted media strategies for clients.

"Having access to Dan Abrams' network strengthens what Qorvis provides its clients: the right message, placed right, every time -- the world over," said Qorvis Partner Maura Colleton Corbett. "With this network, Qorvis taps into experienced media insiders, bloggers and former journalists in every area of expertise, making our clients' communications campaigns more efficient and effective across the world."

Launched in November 2008, Dan Abrams has assembled an extensive international database of media insiders including bloggers, current and former TV journalists, and magazine and print editors. They provide counsel on media strategies, message development, content creation and social media. The global reach of the network also offers grassroots-level insight into distant, hard-to-reach markets.

"As a leading communications firm, Qorvis understands the challenges of a rapidly transforming global media environment, and Abrams Research is uniquely equipped to provide continuously fresh counsel on who and what is important where," said Dan Abrams.

Abrams is the former general manager of MSNBC and a Columbia University-trained attorney, who has appeared on NBC News and MSNBC as a reporter and anchor since 1995. He remains with NBC News and MSNBC as a contributor in the role of chief legal analyst.

About Qorvis Communications, LLC

Qorvis Communications is one of the nation's largest independent, integrated communications firms. Formed in August 2000, Qorvis provides its clients with expertise in the areas of public and media relations, advertising, public affairs, investor relations and financial services communications, grassroots campaigns, Internet-based campaigns, social media strategies, and research and opinion surveys. For more information, visit www.qorvis.com.

About Abrams Research

Based in New York, Abrams Research is a unique global strategy firm that connects business leaders with top media professionals around the world through the Abrams Research Network. Abrams Research enables businesses to make smarter decisions about their marketing or communications strategies by facilitating consultations with experienced media insiders, bloggers, and journalists in almost any region or industry. For more information visit www.abramsresearch.com.

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