SOURCE: EmbroidMe


November 03, 2011 10:44 ET

QR Codes Create a Buzz on Customized Promotional Products From EmbroidMe

WEST PALM BEACH, FL--(Marketwire - Nov 3, 2011) - Been noticing those funny looking square bar codes popping up everywhere? They are called QR (quick response) codes, and they have opened up a whole new realm of marketing possibilities. It's time to get ahead of the game and apply QR embellishments to customized promotional products.

A QR code is a two-dimensional barcode that can be scanned by a smartphone camera and transfers information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more. Imagine the conversation and fun clients can have discovering what a company's code has to offer.

To date, QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. EmbroidMe's catalog of customized promotional products offers an incredible variety of products that a code can be applied to, enabling a company to take full advantage of QR codes to market to consumers in a fun and interactive way.

Shirts, mugs, keychains, bags, nearly the entire line of customized promotional products from EmbroidMe can be given new life with a simple QR code, that will enable companies to engage clients by the nature of the QR code's detail, all while promoting the brand. Imagine a brand's QR code on t-shirts (or parka, in Maine) for a custom promotion. Or, making a bigger impression by printing up large numbers of t-shirts have people wear them to a public event like a ballgame, street fair or campaign stop. For more impact, put different messages on the shirts, so that people will take more scans of more of the codes that can also be turned into a "retweet" so that customers can share in the promotion on Twitter.

"As more people embrace new technology, fun and innovative ways to incorporate it will be adopted quickly. Companies can leverage this to their advantage by providing the right customized promotional products, at the right time," said Christine Marion, director of retail operations for EmbroidMe.

About EmbroidMe

With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screenprinting for apparel, promotional products and gifts to the business community. To locate the nearest store, visit:

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