SOURCE: Sevencamp

Sevencamp

April 06, 2011 09:00 ET

Qr4Wine Launches Freemium QR Code Mobile Marketing Solution for Wineries

The Wine Industry's Leading Specialty Provider of Custom QR Code Solutions Allows Wineries to Test the Waters in QR Code Marketing for Free

SAN RAFAEL, CA--(Marketwire - April 6, 2011) - Sevencamp LLC announced today that Qr4Wine, the wine industry leader in specialty QR mobile marketing solutions, has launched a "freemium" service in conjunction with the launch of its new website www.qr4wine.com. With thought leading wineries already using Qr4Wine for everything from bottle labels, to shelf talkers to print ads, access to the freemium service allows even the smallest wineries to participate in the QR mobile marketing revolution.

"Qr4Wine is by far the most cost effective and versatile mobile marketing solution available for wineries and we want them to discover this for themselves," stated company CEO Mark Smith. "What better way than to allow them to create free QR codes in association with Qr4Wine.com, which codes can be transferred to our feature rich, cost effective, premium services suite when they are ready."

QR is rapidly being established as the de facto mobile tagging technology by such industry media giants such as Google and AT&T. Although well entrenched as a standard in Asia and Europe, QR is just now taking hold in the United States and it is growing rapidly. Unlike mobile apps which are typically used once or twice by wine club members and then abandoned or deleted, Qr4Wine is designed to capture new audiences of wine buyers. Qr4Wine codes are long-lived, versatile and can be widely distributed to attract new consumers to the brand with little effort or cost on behalf of the winery.

"With free QR readers now embedded on almost every smart phone, our clients do not have to educate their consumers as to what to do with QR or ask them to download software," continued Smith. "We talk to many wineries who are trying to sort out what they want to do about mobile marketing and they are discovering that Qr4Wine is far more effective and cost manageable than expensive mobile apps or other one-off mobile marketing approaches."

ABOUT QR4WINE

Qr4Wine www.qr4wine.com is a wine and beverage industry mobile marketing solution utilizing QR code technology. With a focus on developing features to meet the requirements of wine and beverage marketers, Qr4Wine is leading the way in the use of QR. Owned by Sevencamp, a privately held technology company, Qr4Wine operates its own custom developed software platform that is constantly being updated to add new features and benefits for marketers. Qr4Wine service also includes no cost access to the Qr4Wine social media network, an association of hundreds of wine related microblogs, blogs and feed aggregator sites, which allow wineries to widely distribute their twitter and blog messaging automatically using RSS.

Contact Information

  • Media Contact:
    Mark Smith
    Sevencamp LLC
    415-259-4928