SOURCE: Qriously


April 15, 2014 12:59 ET

Qriously Drives Engagement, Action for NY Cares

Smartphone-Based Market Research Leads Instantly to Appropriate Ads, Strong Results

NEW YORK, NY--(Marketwired - Apr 15, 2014) -  A number of cold New Yorkers were able to get warm this winter, thanks to an innovative campaign from Qriously and New York Cares. Qriously, a company that captures consumer opinion on touchscreen devices, used that technique to find people willing to donate their coats -- and then made it easy for them to do so.

Asking people in the New York City area, "Do you have a coat you'd donate to the needy?," Qriously identified more than 51,000 people who answered either "Yes," "Tell Me More" or "Can donate $." Qriously then sent respondents to the appropriate NY Cares homepage, and 28.7% of those clicked again in an effort to learn more and/or donate. A post-campaign analysis strongly suggested that the Qriously campaign raised donations to the annual New York Cares Coat Drive.

"This winter was colder than usual, so we wanted to find as many prospective donors as possible," said New York Cares Marketing and Communications Director Steve Streicher. "Qriously helped us find them. By sending the message to interested donors only, Qriously moved a number of people to donate their coats. That would have helped during any winter, of course -- but during this cold one, it helped even more."

"Our AdVox program has enabled many big advertisers to reach people who are in-market for their goods," said Qriously North America GM and Commercial Development EVP Joe Zahtila. "We're particularly proud to have been able to use it to help people in need."

This story appeared first in Mobile Marketer.

About Qriously

Founded in 2010, Qriously taps the value of opinion by serving questions on smartphone apps. Headquartered in New York and London, with additional team members in Atlanta and Vienna, the company's products unlock the value of people's voices at scale.

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