SOURCE: Punchh


January 30, 2014 11:15 ET

QSR International Selects Punchh Mobile CRM Suite

QSR International to Drive Customer Loyalty and Mobile Marketing for KFC, Quiznos, Smashburger, Cinnabon and Teriyaki Experience Brands in Latin America, Caribbean

SUNNYVALE, CA--(Marketwired - Jan 30, 2014) - Punchh will implement its groundbreaking mobile CRM suite throughout QSR International's enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.

This first-ever international partnership for Punchh will see its mobile CRM suite across all of QSRs brands, which include Cinnabon, KFC, Quiznos, Smashburger, and Teriyaki Experience. The Punchh-developed mobile app will be offered in Spanish, starting with 60 units, in Q2 2014.

"This partnership marks our first international endeavor, and the chance to work with a deeply experienced Master Franchise developer," said Jitendra Gupta, founder and CEO of Punchh. "QSR International has an exceptional record of developing and operating quick service restaurant brands throughout Latin America and the Caribbean, but now it will use Punchh's mobile CRM technology to engage customers on their mobile devices with loyalty programs, reviews, referrals, games, and personalized offers. Our goal is to help them drive solid increases in same-store sales and profitability."

Punchh's brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty, reviews, referrals, ordering, gift cards, payments, games, and surveys. Punchh's cloud-based platform integrates with a restaurant's POS system to track highly detailed customer purchasing data and brand-relevant social media activity. Using customers' individual preferences, purchasing history, and demographic data, operators can tailor offers to patrons to bring them and their friends back.

"With our mobile apps, we help brands drive frequency, word of mouth, and new customer referrals," Gupta said. "We make the consumer experience fun as well as simple for operators, so that they focus on their business and guests' dining experience."

QSR President Richard Eisenberg said Punchh's platform is an integral component of his plans for QSR to expand rapidly throughout Latin America and the Caribbean.

"In our markets, mobile device use is skyrocketing, and that presents a significant opportunity for us to engage our customers," Eisenberg said. "We're excited to tap the potential of the Punchh platform to increase same-store sales and profitability."

About QSR International
Located in San Jose, Costa Rica, QSR International (QSR) is a 145-unit multi-brand master franchisee operating in 15 countries throughout Latin America and the Caribbean. It owns master franchises for Quiznos, Smashburger and Teriyaki Experience restaurants in Latin America and the Caribbean and it franchises multiple units in Costa Rica. For further information, please contact. To learn more, visit

About Punchh
Punchh, a mobile CRM suite for restaurants, includes mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media, and other third party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,500 restaurant locations under brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators reporting Punchh report:

  • Ten percent increase in same-store sales
  • Three- to four-times higher participation rates, 50 percent-plus repeat rates, and new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten- to 15-times more customer reviews than Yelp!

For more information, visit

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