SOURCE: Qstream, Inc.

Qstream Mobile Sales Enablement & Analytics

February 10, 2015 08:00 ET

Qstream Highlights Harvard Research on Application of Game Mechanics in User Experience Design at UXPA Boston, February 12

BURLINGTON, MA--(Marketwired - February 10, 2015) - Qstream, providers of a mobile enterprise solution for igniting high-performance sales teams, will host the Boston chapter of the User Experience Professionals' Association (UXPA), Thursday evening, February 12, 2015 at the company's Burlington headquarters. The event will feature Qstream co-founder and Harvard Medical School professor, Dr. B. Price Kerfoot, discussing his groundbreaking research on the effective application of game mechanics in user experience design.

"Lessons from Harvard: Using Gamification to Juice User Engagement" will highlight the findings of more than 20 clinical studies showing that, when applied correctly, scoring and leaderboards, as well as individual and team competitions, can have a profound impact on user engagement and long-term software adoption.

Honored by President Obama with the Presidential Early Career Award (PECASE) in 2011 for his research, Dr. Kerfoot will explore the behavioral science behind creating fun, engaging and effective user experiences that leverage simple game mechanics to drive user engagement levels of 94% or better.

The Boston chapter of the User Experience Professionals' Association is an active community of more than 2,000 design practitioners and distinguished professionals defining and shaping the field of usability. Monthly meetings provide a forum to share techniques and experiences.

WHAT: 
User Experience Professionals' Association Boston Chapter Meeting
"Lessons from Harvard: Using Gamification to Juice User Engagement"

WHEN:
Thursday, February 12, 2015 at 6:00 pm ET

WHERE 
Qstream corporate offices, 200 Wheeler Road, Burlington, MA
UXPA events are free and open to the public. To register go to http://bit.ly/1vc1Uei

About Qstream
Qstream is used by top brands, including eight of the top 10 life sciences companies, to manage the effectiveness of their enterprise sales teams in minutes a day. Developed at Harvard, the application lets users respond to brief scenario-based challenges pushed to their mobile device. Built-in game mechanics engage reps in an experience that's fun and non-disruptive to selling time. Qstream then analyzes response data in real-time to deliver actionable insights to sales managers, such as highly targeted coaching opportunities. Available in 14 languages, the SaaS platform is easily deployed at scale in both mobile and desktop environments. To learn more or explore career opportunities, visit Qstream.com, follow us @Qstream or like us at facebook.com/Qstream. 

Contact Information

  • Media Contacts:
    Mary Kae Marinac 
    MKM Corporate Communications
    mkm@mkmarinac.com 
    +1 978-685-3136 

    Lisa Clark
    Vice President of Marketing
    Qstream
    lclark@qstream.com
    +1 781-214-4528