SOURCE: Quaero

Quaero

February 05, 2015 08:30 ET

Quaero to Address How to Close the Gap Between Mobile Consumption and Ad Spend as Part of the MMA's Webinar Education Series

CHARLOTTE, NC and BURLINGTON, MA--(Marketwired - Feb 5, 2015) - Mobile is predicted to see five times the revenue growth by 2018. And yet, while mobile investment and ad spend is growing fast, it's not nearly enough to keep pace with increasing usage; in fact, mobile represents only 10 percent of all media ad spending. On Tuesday, February 10th, MMA member organization Quaero, will present a webinar discussing the gap between mobile consumption, ad spend, and how marketers can respond.

  • Webinar title: "Closing the Gap Between Mobile Consumption and Ad Spend"
  • When: Tuesday, February 10, 2015 at 2:00 PM (Eastern Standard Time)
  • Where: http://hubs.ly/y0rwjD0
  • Who: Jointly hosted by MMA and member organization Quaero

Session Overview:
According to a Tapad study, nearly 85 percent of audiences consume media on their tablets and smartphones in addition to their television. Yet, eMarketer cites that only 40 percent of US advertising decision-makers say they are taking money out of other media to allocate to mobile. During the webinar, Julie Baker -- Quaero's head of Digital Media -- will focus on who is spending time and money on mobile, and why. Baker is a seasoned digital media executive who uses her expertise to lead a team focused exclusively on boosting revenue and ratings for Quaero's Media customers.

Discussions will include:

  • Shifts in platform and content consumption;
  • Tracking and targeting across devices, and;
  • Case studies of companies who are winning with mobile.

To learn more about Quaero and how the company helps digital media clients improve audience engagement across platforms visit http://www.quaero.com.

About Quaero
Quaero is a leading data management and analytics company with offices in Boston, Charlotte, and Bangalore. The company's flagship platform, Quaero AdVantage™, allows companies to use first party data to drive ad sales, paid content, and ecommerce revenue. The company works with some of the most recognized brands within the media and consumer products industries. More information can be obtained by visiting Quaero.com, Twitter, or Facebook.

Contact Information

  • Media Contact:
    Kristin Canders
    Emerge PR
    +1 207-974-7744
    Email Contact