SOURCE: Quaero

Quaero

January 20, 2015 08:30 ET

Quaero Adds Technology Innovator and Media Industry Veteran to Executive Team

Garth Moulton and Joe Lesniak Bring Deep Market and Functional Expertise to Support Growing Firm

CHARLOTTE, NC and BURLINGTON, MA--(Marketwired - Jan 20, 2015) - Today, Quaero announced that technology visionary Garth Moulton and media industry veteran Joe Lesniak have joined the company as executive team members. Moulton will serve as Senior Vice President of Business, Market and Partner Development, while Lesniak joins as Senior Vice President of Sales. Together the two will work to build upon Quaero's momentum in the media market with customers, prospects, and partners and further the adoption of the AdVantage data management platform. 

As an executive, entrepreneur, and investor, Moulton brings with him more than 20 years of experience leading emerging technology companies to success. Before joining Quaero, Moulton served as the Chief Customer Officer at Circle Back, a fast growing venture-backed startup. Prior to that, he worked on other key ventures including co-founding Jigsaw, a Silicon Valley based startup that sold to salesforce.com for $175 million in 2010. At Quaero, Moulton will leverage his extensive background to deliver business development opportunities and cultivate key industry partnerships.

Longtime media industry veteran Lesniak has joined Quaero from BrightRoll, a video advertising platform for web, mobile, and TV that was sold to Yahoo for $640 million in December 2014. Having worked for notable media houses such as American City Business Journals, Fox Television, Yahoo!, and Raycom Media, Lesniak will provide deep expertise and understanding of the media market to further expand Quaero's client base in the rapidly evolving digital media industry.

"The explosion of mobile, the rise of data as a competitive advantage, and the emphasis on customer engagement has created exciting new market opportunities for companies such as ours," said Naras Eechambadi, CEO and founder of Quaero. "We are thrilled to add Garth and Joe to our team as their unique expertise will help us further capitalize on the demand to provide digital media brands with the audience engagement and revenue they need to compete in today's multiscreen world." 

About Quaero
Quaero, founded in 1999, is a leading data management and analytics company with offices in Boston, Charlotte, and Bangalore. The company's flagship product, Quaero AdVantage™, allows companies to use first party data to drive revenues across all key audiences. The company works with some of the most recognized brands within the media and consumer products industries. To learn more about Quaero and the work it is doing, please visit Quaero.com, follow us on Twitter, or like us on Facebook.

Contact Information

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