SOURCE: Quaero


April 07, 2015 08:30 ET

Quaero CEO Naras Eechambadi to Speak at AdExchanger's Programmatic I/O Event

Executive Panel to Discuss How to Attribute From Data Sources to Spend

CHARLOTTE, NC and BURLINGTON, MA--(Marketwired - Apr 7, 2015) - According to a recent eMarketer report almost $15 billion dollars will be spent on programmatic digital ads in 2015. And yet Forrester has reported that many marketers are hesitant about programmatic technologies given a lack of visibility into data usage. Next week Naras Eechambadi, CEO and founder of Quaero, will serve as a featured panelist at the Programmatic I/O event in San Francisco, California. Hosted by AdExchanger on April 16th, Eechambadi will join fellow industry luminaries to discuss how to effectively measure programmatic ad spend across campaigns and channels.

Event details

  • What: AdExchanger's Programmatic I/O
  • Session Title: "Attributing From Data Sources to Spend"
  • When: Thursday, April 16, 2015 at 1:50 p.m. PDT
  • Where: Westin St. Francis Hotel
    355 Powell Street, San Francisco, California

The panel will be led by Accenture's Morgan Vawter, Programmatic Marketing & Data Management Lead, NA. Eechambadi will articulate his perspective on the future of meaningful measurement including the proper attribution of ad dollars across programmatic campaigns and channels. Fellow panelists include Rudy Grahn, SVP of Analytics, ZenithOptimedia; Manu Mathew, CEO, VisualIQ; and Bill Wise, CEO, MediaOcean.

As the first and largest conference focused entirely on programmatic media and marketing, Programmatic I/O will bring together more than 800 attendees to join the conversation about the state of programmatic and how it is changing the measurement paradigm. The lineup of nearly 30 speakers, in addition to Quaero's Eechambadi, includes AdExchanger Research's Melissa Parrish and Joanna O'Connell. Additional sessions will cover programmatic TV, advertising, video, mobile, fraud and implementing an effective Data Management Platform (DMP) strategy. Case studies of how programmatic is working will be shared throughout the event.

To learn more about the event or to register to attend the panel session please visit For more insight from Quaero on the programmatic ad data debate check out our recent article in Chief Marketer.

About Quaero
Quaero is a leading data management and analytics company with offices in Boston, Charlotte, and Bangalore. The company's flagship platform, Quaero AdVantage™, allows companies to use first party data to drive ad sales, paid content, and ecommerce revenue. The company works with some of the most recognized brands within the media, entertainment and publishing industries. For more information about Quaero, visit, Twitter, or Facebook.

Contact Information

  • Media Contact:
    Kristin Canders
    Emerge PR
    +1 207-974-7744
    Email Contact