SOURCE: Quaero


October 07, 2014 08:30 ET

Quaero to Host "Screen Wars" Webinar Featuring Independent Analyst Jim Nail

CHARLOTTE, NC and BURLINGTON, MA--(Marketwired - Oct 7, 2014) - According to the latest research, 49% of US online adults are now "always addressable". These people are critical to your business: they spend more, are more engaged socially, and are willing to give data in exchange for value. So, how do you identify and monetize these high-value customers? On October 23rd guest speaker and Forrester Research, Inc. principal analyst Jim Nail will join Michelle Boockoff-Bajdek of Quaero to address those questions and more as they discuss the ongoing issue of "Screen Wars."

As mobile usage continues to climb so too does the demand for cross-device tracking. Registered users that log in are easy to identify and track, but there is still a large portion of the market that remains anonymous. Understanding how to boost registration and drive log-in for those individuals and how to translate data from anonymous users into valuable insights will be critical to the media buying of the future.

During the webinar Jim and Michelle will discuss:

  • Cross-device tracking in an industry with no standard solutions
  • Serving the audience, not the device
  • How second screening is additive to both the viewing and buying experience as well as the bottom line
  • Making multi-screen users your most valuable fans and best customers
  • Three strategies for converting anonymous users into registered participants

To learn more about Quaero, our clients, or to join our award winning team visit

About Quaero
At Quaero, we help our clients build long-lasting, profitable relationships with their customers.

Our scalable customer data management platform and advanced analytics capabilities ensure that insight derived from data guides every interaction across all channels. The result: better engagement, richer experiences, and increased customer value.

We are proud to partner with some of the best companies in the media, consumer, telecommunications, and life sciences industries. To learn more about us and the work we do, please visit, follow us on Twitter or like us on Facebook.

Contact Information

  • Media Contact:
    Julie Crotty
    +1 978 877 0053
    Email Contact