SOURCE: Quaker


January 31, 2013 11:57 ET

Quaker Oats, NFL PLAY 60 and Andrew Luck Celebrate Healthy Habits at Super Bowl XLVII

CHICAGO, IL--(Marketwire - Jan 31, 2013) - The Quaker Oats Company, a subsidiary of PepsiCo, Inc., along with NFL PLAY 60 and NFL quarterback Andrew Luck congratulate Hunter Paulin of Washington D.C. as the grand prize winner of the NFL PLAY 60 Super Bowl Contest. Paulin kicked off his Super Bowl adventure yesterday by joining Luck at Kids' Day at NFL Experience Driven by GMC, where Luck introduced him to New Orleans-area kids during a Quaker Oatmeal breakfast event before they ran football drills. Together, Luck and Paulin encouraged kids to eat right, stay active and serve as healthy living role models.

Thousands of kids nationwide entered the contest by sharing how their NFL role models inspire them. As the grand prize winner of the Super Bowl Contest, Paulin, age 10, is attending Super Bowl XLVII with his family and will have the adventure of a lifetime -- running the game ball onto the field just before kickoff.

Paulin has incredible enthusiasm for staying active despite a heart condition that may have limited someone with less determination. He enjoys bike riding, swimming and playing tennis and encourages his family and friends to get involved as well. He also puts an emphasis on eating the right foods and recognizes how they provide him with fuel to exercise every day.

With less than one percent of kids getting the daily recommended amount of whole grains in their diets, Quaker is developing new product that gives families more options for getting their whole grain oats. Additionally, Quaker is supporting programs like NFL PLAY 60, which bring physical activity education to America's youth. In September, Quaker teamed up with first-year NFL quarterback Andrew Luck to help NFL PLAY 60 launch their Super Bowl contest, which aims to inspire kids to eat right and stay active so they can continue healthy habits into adulthood.

As the official Hot Cereal Sponsor of the NFL, Quaker will help provide healthy fuel and fun at Super Bowl XLVII's NFL Experience Driven by GMC. Quaker is bringing imagination to life through an oversized Epic Adventure obstacle course that tests agility, accuracy and speed across multiple activity stations featuring larger-than-life representations of your favorite Quaker products.

For additional information, photos, supporting b-roll, and more, visit