NEW YORK, NY--(Marketwired - December 14, 2016) - Qualia, Inc., a leader in intent-based and cross-device advertising targeting and technology, announces that John Cattarulla has joined the company as Director of Data & Media. Cattarulla brings a wealth of domain knowledge and experience to the company, most recently as Regional Vice President, Southeast, for Tapad, the first company to create cross-device content delivery.
In conjunction with Cattarulla's hiring, Qualia announces the opening of their Southeast office in Atlanta, which he will oversee, continuing the company's aggressive expansion as the marketplace demand for cross device and more refined targeting and audience insights continues to explode. "We are delighted that John has joined our team," said Qualia CEO Kathy Leake. "We are very fortunate to be able to bring someone of his caliber and with his domain-specific expertise on board. We're thrilled to have him take on a leadership position as we continue to build out our team and national footprint to meet the increasing demand for our products from the marketplace."
As a respected leader in the region, Cattarulla is also President Emeritus of the Atlanta Interactive Marketing Association. In that capacity, he was responsible for creating and leading the long-term vision for the not-for-profit organization including content programming, revenue, corporate sponsorship, membership, and marketing. From 2011 - 2013 he served as the Director of the Southeast for Specific Media & MySpace and helped build and lead a world-class sales team for the #2 largest online display ad network and #2 largest video ad network.
Earlier in his career, Cattarulla was a senior executive at both Microsoft Advertising and Yahoo, where he built their Southeast Regional Search Practice. He also worked at Alloy/ 360 Youth in New York City creating youth-targeted multi-media campaigns.
Cattarulla has been a key player in the industry for some time and is recognized in the marketplace for his ability to unlock the significant value of audiences when they're moving across devices. "John has been a critical partner to many in the marketplace. His expertise helping to effectively target customers and prospects across screens-and then measure and interpret results-has been invaluable" continued Leake. "We're excited to have him aboard."
Qualia, a leader in cloud-based intent targeting and cross-screen audience association, empowers marketers with the ability to target and respond to real-time expressions of consumer intent -- as well as optimize and attribute performance across all devices. The Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays targeting capabilities to reach a marketer's most qualified audience. The technology identifies and associates consumers across all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app). Used by leading brands, agencies and solution providers, Qualia's cross-screen marketing solution follows a consumer's path of purchase from intent signal to conversion, giving marketers a definitive solution to find the best prospects, accurately optimize spend across devices and maximize ROI. The company is headquartered in NYC and has offices in Chicago, Los Angeles, Irvine, San Francisco, Detroit and Boston. For additional information, visit www.qualia-media.com.