SOURCE: Qualia

Qualia

September 22, 2014 09:30 ET

Qualia, Formerly LocalResponse, Sees 326 Percent Revenue Increase

New Name Finally Reflects Company Vision and Values

NEW YORK, NY--(Marketwired - Sep 22, 2014) - Qualia -- a pioneer and leader in discovering and delivering on consumers' ever-evolving, real-time expressions of intent -- today announced a 326 percent increase in revenue since 2011. After having served the world's top brands and agencies as LocalResponse, the company is evolving its brand to communicate its promise of delivering qualified consumers along with the industry's highest quality service to marketers.

"We've seen incredible company growth and industry shifts over the past few years," said Kathy Leake, CEO and co-founder of Qualia. "The way consumers express themselves online today is constantly changing, but our mission to help marketers evolve with these changes remains the same. At Qualia, we know that where you reach a consumer in their intent path means everything. We empower marketers with the ability to reach consumers when they are most open to influence."

Company Highlights

  • 326 percent increase in revenue since company was founded in 2011
  • 41 percent increase in Fortune 500 brands between 2012 and 2013
  • 33 percent growth in employee base since 2013 including four industry veterans on the executive team from Criteo, Ad.com, AOL and Upfront Digital Media:
    • Roger Juntilla, vice president of business development
    • Tami Kelly, vice president of account management
    • Robin Kim, vice president of finance
    • Ayme Yaiser, vice president of marketing

Industry Accolades

  • Inc. 500 Fastest Growing Companies in America (Ranked #204)
  • Inc. Magazine's Top 100 Marketing Companies (Ranked #63)
  • Folio Magazine's Top Women in Media (CEO Kathy Leake)
  • Forbes America's Most Promising Companies
  • Forbes Top 11 Women Who Started Amazing Companies (CEO Kathy Leake)
  • Red Herring's Top 100 North America
  • Business Insider's 28 Most Powerful Women In Mobile Advertising (CEO Kathy Leake)

About Qualia
Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer's most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia's proprietary Return on Intent™ Analytics Suite measures campaign success "beyond the click" -- helping marketers understand how they have influenced a consumer's journey toward purchase.

In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit and Atlanta. For additional information, visit www.qualia-media.com.

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