SOURCE: QualityHealth

QualityHealth

September 04, 2013 08:30 ET

QualityHealth Recognized for Outstanding Quality of Health Consumer Data

JERSEY CITY, NJ--(Marketwired - Sep 4, 2013) - QualityHealth (www.QHperform.com), the largest digital patient engagement solution for healthcare marketers, has been recognized by Neustar, Inc. (www.neustar.biz), a trusted, neutral provider of real-time information and analytics, with its annual "Best in Lead Quality" Award. The award was presented at the Interactive Insights Summit, a leading industry event sponsored by Neustar.

"Our entire business is founded on having accurate health consumer data to produce high-quality patient leads," said Rob Rebak, QualityHealth's Chairman and CEO. "If we have the wrong information, we literally don't have a business. Winning this award from Neustar -- whose data quality and accuracy is unmatched -- validates the systems, checks, and balances we've worked so hard to put in place."

QualityHealth identifies health-interested patients among its member community, understands their needs and drivers, and delivers targeted marketing offers and messages to them on behalf of health and wellness clients. Being able to rely on the accuracy of members' contact information is essential to enable clients to engage them efficiently and responsibly. QualityHealth uses Neustar's On-Demand Verification solution to verify, in real time, the accuracy of contact data that every QualityHealth member provides. "This verification process allows us to uniquely match members with client products and services to deliver highly personalized health offers," said Brian Lucotch, EVP and COO at QualityHealth. Neustar's capabilities have helped QualityHealth increase engagement and conversion rates by forty percent.

"We are impressed with the commitment to lead quality by QualityHealth, and the ways it is leveraging Neustar's authoritative consumer data to serve its members," said Ted Prince, Senior Vice President of Media and New Ventures. "It's clear to us that QualityHealth is dedicated to setting a new standard of excellence for lead conversion."

About QualityHealth
QualityHealth is the leading patient acquisition and engagement platform for the healthcare industry, serving the pharmaceutical, biotech, consumer products, and health and wellness sectors. The QualityHealth proprietary platform delivers superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ. For more information, please visit www.QHperform.com.

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