SOURCE: Qualtrics


April 13, 2015 10:37 ET

Qualtrics Announces Marketo Integration, Enabling Marketers to Increase Funnel Conversion Through Insights

SAN FRANCISCO, CA--(Marketwired - Apr 13, 2015) - Qualtrics, the world's leading enterprise survey platform provider, today announced an integration with Marketo, Inc. (NASDAQ: MKTO) the leading provider of engagement marketing software and solutions. The marriage of these two industry-leading platforms will enable marketers to seamlessly send personalized Qualtrics surveys to their Marketo contact lists.

Marketo customers are using Qualtrics to uncover key insights at each stage of the marketing funnel, including:

  • Event feedback
  • Lead qualification
  • Win/loss surveys
  • Cross-sell and upsell campaigns
  • Loyalty measures and renewal indicators

In the past, users wanting to send surveys through the Marketo's Engagement Marketing Platform had to manually export and upload lists between Qualtrics and Marketo. This integration reduces the process to a few clicks of a mouse. Not only will this save users time, but it will also enable them to easily ask the right questions at the right time to the right contacts to help drive higher conversion and renewals.

"Marketers are now leading the customer journey. Being in the driver's seat means thinking differently about how and when you engage with your customers and prospects," said Lou Pelosi, senior director of LaunchPoint™ at Marketo. "We're excited to have the Qualtrics integrated solution on LaunchPoint™. It offers marketers a seamless solution and a greater opportunity to build long-term, personalized relationships with their customers.

Announced at the Marketo Marketing Nation™ Summit 2015, the Marketo-Qualtrics integration is currently in private beta, but will be available for customers by the end of spring.

"Our most successful email campaigns have been those where we ask a targeted list of Marketo contacts, via a Qualtrics survey, what they want," said John Hyde, Head of the Qualtrics Innovation Exchange. "Understanding what customers want is the power of Qualtrics. Running campaigns with precision and scale is the power of Marketo. Integrating the two helps organizations run insight campaigns that move more customers down and through the conversion funnel, and ultimately into revenue."

To learn more, visit the Qualtrics Innovation Exchange.

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About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit  

About Qualtrics
Qualtrics is a rapidly growing software-as-a-service company and the provider of the world's leading insight platform. More than 7,000 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools, rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, please visit

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