SOURCE: Qualtrics


June 25, 2013 08:00 ET

Qualtrics Experiencing Substantial Growth in Market Research Customer Base

Significant Number of Market Research Firms Standardize on Qualtrics to Gather Insights Quickly and Cost Effectively

PROVO, UT--(Marketwired - Jun 25, 2013) -

News Synopsis
Qualtrics, an insights software provider, reports increasing customer growth in its consulting, professional services and full-service market research firm customer base in the first half of 2013, adding over 100 new customers in this category. This substantial market penetration reflects an intensifying industry demand by research consultancies to standardize on a single technology platform to provide data collection and real-time business insights to their clients. Qualtrics Research Suite delivers these benefits in a cloud-based survey platform equipped with the scalability and flexibility needed to easily integrate with other enterprise applications.

Key Facts

  • Market researchers require online survey software to help serve their clients for a variety of uses including customer satisfaction and voice of the customer, audience feedback, public opinion and behavioral research.
  • Market research firms also need a standard technology platform to conduct complex research that is easy to use, integrates with existing technology solutions, enables mobile surveys and provides clients with real-time, accurate results.
  • The challenge is that many survey-based platforms are too rudimentary for sophisticated research, while others are too complex and difficult to use, and require custom programming that is expensive and time-consuming to implement.
  • Qualtrics Research Suite addresses these difficulties with survey technology that makes it easy to gather, analyze and disseminate the results that drive informed decisions.
  • A few Qualtrics market research clients include: AbsolutData, Ameritest, Cutting Edge Research, Evolve Research, Frank N. Magid Associates, Jackman & Associates, Precision Research, Slover Linett Audience Research, UM and VGMarket.
  • Results achieved:
    • Ameritest saved tens of thousands of dollars by conducting more research in-house, while reducing turnaround time for clients by 75 percent.
    • Evolve Research reduced its research time by 60 percent and increased response rates to almost 35 percent.
    • Jackman & Associates more than doubled its client base with the ability to do a wider range of research.
  • Qualtrics has more than 5,000 customers across all major industries, demonstrating the demand for fast data and insights that drive real-time business decisions.

Supporting Quotes

  • "Today's top research firms are looking for a best-in-class survey platform with the seamless capability to collect, analyze and report on data," said Danielle Wanderer, CMO, Qualtrics. "Qualtrics has the technology platform that is giving researchers a competitive edge. We enable market research firms to provide the insights and analysis that their customers demand, without the time and expense required of traditional research platforms."
  • "The ability to give customers real-time access to data is a huge win for us," said Kevin Jessop, Director of Research, Evolve Research. "With Qualtrics, within minutes of completing a research project, we can have a professional topline report in our customer's inboxes -- something that used to take a day or two to complete. Thanks in part to Qualtrics, we've doubled our business in the past year with the ease-of-use and increased speed of doing research with Qualtrics Research Suite."

Supporting Resources

About Qualtrics
Organizations use Qualtrics' insights software to help them be right. Qualtrics' survey-based platform makes it easy to gain enterprise-wide understanding of the customer and employee mindset, driving better decisions throughout an organization. Enterprises, leading academic institutions, research firms and insight seekers all rely on the Qualtrics' platform for market research, academic research, voice of the customer, customer satisfaction, and employee performance feedback. Founded in 2002, Qualtrics has more than 5,000 clients worldwide, including half of the Fortune 100, more than 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, visit

Contact Information

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    Christine Randle
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    Miles Daniels
    LEWIS PR for Qualtrics
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