SOURCE: Qualtrics


January 15, 2014 09:00 ET

Qualtrics Founds First-Ever Customer, Market, Employee Insight Event

2014 Qualtrics Insight Summit to Feature Customer and Employee Experience Visionaries, Best-Selling Authors and Top Academic Researchers

PROVO, UT--(Marketwired - Jan 15, 2014) -

News Synopsis
Qualtrics' inaugural conference, the 2014 Qualtrics Insight Summit, is the first-ever customer, market and employee insight event of its kind. With nearly 1000 attendees expected from top corporate, market research and academic institutions, this event further solidifies the need for a single source of insights across the enterprise.

Qualtrics Insight Summit will highlight some of the most groundbreaking work in the insights field, including a presentation revealing one of the largest voice of the customer (VoC) implementations on the planet. The founders of NPS, legendary academic thinkers and true customer and employee experience visionaries, will lead over 35 innovative and game-changing discussions, providing strategies and in-depth analysis to demonstrate the value that big data provides to today's top brands and institutes of higher learning.

Be Right: Visionary Program Intended to Inspire, Educate and Empower
Conference goers will have the opportunity to hear from several Qualtrics customers including Centene Corporation, E*TRADE, IDEO, MetLife, Ricoh Americas Corporation,, Stanford University, University of North Carolina and The Wharton School of the University of Pennsylvania.

Featured speakers include:

  • Dan Ariely, best-selling author of The (Honest) Truth About Dishonesty, The Upside of Irrationality and Predictably Irrational, and a professor of Psychology and Behavioral Economics at Duke University will deliver a keynote presentation that dives into the reasons for how and why people act differently across various business and economic environments, and the impact that these decisions have on the marketplace.

  • David Rock, the director of the NeuroLeadership Institute, and the author of the best-selling books Your Brain at Work and Quiet Leadership will present a keynote that leaves attendees with a better understanding of leadership, organizational effectiveness and the human brain, and how this can be applied to professional environments.

  • Fred Reichheld, Bain Fellow and creator of Net Promoter® has authored four best-selling books on customer and employee loyalty. His most recent, The Ultimate Question 2.0, reveals how NPS practitioners such as Zappos, Apple Retail, Intuit, and Zipcar have used the Net Promoter System (NPS) to generate extraordinary results. In his presentation, he will explain how NPS helps company cultures become truly customer-centric, unleashing profitable growth by inspiring employees to systematically innovate and convert more customers into promoters and fewer into detractors.

  • Maxie Schmidt-Subramanian is a senior analyst for Customer Experience at Forrester Research Inc. She serves customer experience professionals who lead enterprise-wide customer experience efforts. Maxie's research covers customer experience measurement, voice-of-the-customer programs, making the business case for customer experience efforts, and the relationship between pricing and customer experience. In her Insight Summit presentation, she will outline the seven steps to successful customer experience measurement programs.

  • Bruce Temkin is the founder of Temkin Group, a consultancy focused on enterprise-wide customer experience transformation, and is also the Chair and co-founder of the Customer Experience Professionals Association and the author of the blog Customer Experience Matters. He will lead a discussion based on his research about building a successful VoC program and the key trends that will reshape how leading VoC programs will operate in the future.

  • Sheri Petras, CEO of CFI Group, a global leader in providing customer feedback insights through analytics, will take the stage to discuss the American Customer Satisfaction Index (ACSI) and the nearly two decades of data which shows the cause-and-effect link between customer satisfaction and financial performance.

  • Attendees from around the world will gather to hear these and many more innovative speakers, conducting interactive discussions and providing best practices and live demos of the latest advances in customer, market and employee insight technology. A full list of speakers is available here:

  • The three-day event will take place at The Grand America Hotel, a 5-star property in Salt Lake City, Utah from Feb. 18-20.

Supporting Quotes

  • "Our goal is for our attendees to develop a deeper understanding of the value of customer, market, and employee insights and how they can be applied to their business or organization," said Danielle Wanderer, head of marketing, Qualtrics. "We're also thrilled to have so many experts in their respective fields join us to share their wisdom. The insights they'll share will have a lasting impact on everyone who attends."

Supporting Resources

About Qualtrics
Qualtrics is the world's leading enterprise survey technology provider. Qualtrics makes it easy to capture real-time customer, market and employee insights that inform data-driven business decisions. Enterprises, academic institutions, and government agencies rely on the Qualtrics platform to gather and understand customer satisfaction, NPS, customer experience, brand, market, and employee performance feedback.

Founded in 2002, Qualtrics serves more than 5,000 enterprises worldwide, including half of the Fortune 100 and 96 of the top 100 business schools. For more information and a free trial, visit

Contact Information

  • Contact Info
    Christine Randle
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    Miles Daniels
    LEWIS PR for Qualtrics
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