SOURCE: Qualtrics


November 20, 2013 08:00 ET

Qualtrics Leverages the Power of Adobe Analytics

Seamless Product Integration Offers Insights to Make Real-Time, Context-Based Decisions

PROVO, UT--(Marketwired - Nov 20, 2013) -

News Synopsis
Qualtrics, the world's leading enterprise survey technology provider, today announced its integration with Adobe® Analytics, a key element of Adobe Marketing Cloud. The integration provides Qualtrics and Adobe business customers with a wide-range of insight capabilities, enabling them to discover unique business opportunities and drive revenue.

Adobe Analytics enables marketers and analysts to create a holistic view of key business drivers by turning customer interactions into actionable insights. Leveraging high-performance, real-time analytics across marketing channels, Adobe Analytics brings market-leading capabilities to enterprise customers. Qualtrics Research Suite is an online survey platform that empowers organizations to collect, analyze and act on relevant data. Combining the best-in-class functionality of Qualtrics Research Suite and Adobe's analytics, the integration gives companies a more complete view of customer interactions across the business.

Key Benefits and Features of the Integration:

  • Capture the "Why" Behind Website Visitor Behavior: Now businesses can understand how satisfied customers engage with their website compared to those that are less satisfied, by easily aligning survey responses with website visitor behavior to make improvements quickly.
  • Marketing Reports and Analytics: Companies can create customized dashboards and reports and share them in a variety of formats and channels. These reports can be viewed on desktops, mobile devices and HD displays, providing users with critical success metrics for marketing campaigns. This feature enables customers to understand how their online strategies and marketing initiatives perform in real time.
  • Adhoc Analysis: Companies can now instantly identify high-value segments by drilling down into data to get a deep, precise and comprehensive view of customers, allowing the instant identification of high-value customer segments.

Supporting Quotes

  • "Like Qualtrics, Adobe understands the business value of real-time insights, and this integration is a testament to our on-going commitment to help brands easily capture the voice of the customer to better understand the mindset of their audiences," said Danielle Wanderer, head of marketing, Qualtrics. "We are pleased to offer our customers these additional resources to help them gather and quickly analyze data in order to make the best possible business decisions."

Supporting Resources

About Qualtrics
Qualtrics is the world's leading enterprise survey technology provider. Qualtrics makes it easy to capture real-time customer, market and employee insights that inform data-driven business decisions. Enterprises, academic institutions, and government agencies rely on the Qualtrics platform to gather and understand customer satisfaction, NPS, customer experience, brand, market and employee feedback. Founded in 2002, Qualtrics serves more than 5,000 enterprises worldwide, including half of the Fortune 100 and 96 of the top 100 business schools. For more information and a free trial, visit

Contact Information

  • Contact Info
    Christine Randle
    Email Contact

    Miles Daniels
    LEWIS PR for Qualtrics
    Email Contact