SOURCE: Qualtrics

Qualtrics

August 22, 2013 08:00 ET

Qualtrics Site Intercept Adoption Skyrockets, Growing Nearly 200 Percent

Major Brands Leverage Qualtrics to Gather Real-Time Customer Insights

PROVO, UT--(Marketwired - Aug 22, 2013) -

News Synopsis
Qualtrics, the world's leading enterprise survey provider, today reported that adoption of Qualtrics Site Intercept has soared nearly 200 percent since its August 2012 launch. This growth reflects an increasing demand for organizations to continually improve the customer experience by capturing real-time voice of the customer (VoC) insights. Qualtrics Site Intercept allows researchers, marketers and customer experience professionals to quickly create, target and launch dynamic web content without assistance from IT, enabling the instant delivery of relevant and rewarding customer experiences.

Digital Campaigns Fuel Immediate, Actionable Insights

  • Since its launch, Qualtrics Site Intercept has attracted top brands across a variety of industries, including Viceroy Hotel Group, Ancestry.com, GSN Digital, Quiznos and The Weather Channel.
  • Businesses adopt the platform to gather insights and deliver content based specifically on customer feedback. This data informs the development of website functionality and usability enhancements.
  • Qualtrics Site Intercept now leverages the power of Adobe® Analytics, allowing users to engage web visitors based on Adobe Analytics variables. The Adobe variables can now be automatically fed into Qualtrics Research Suite, allowing these attributes to be used as embedded data in a survey.
  • These insights help organizations to address consumers' ever-changing expectations and to meet the customer experience challenge head on.
  • Results achieved:
    • Ancestry.com has real-time interaction with millions of website visitors, gathering a range of feedback from specific groups and locations of users.
    • The Weather Channel increased research volume by 50 percent with greater in-house flexibility that reduced outsourced research costs.
    • Viceroy Hotel Group gathers real-time web feedback from targeted visitors, expanding customer engagement across hotel properties.

No IT Help Required

  • Dependence on IT departments to implement online content can slow and complicate the launch of marketing campaigns, research studies and customer experience programs.
  • Qualtrics Site Intercept addresses this challenge with a cloud-based solution that powers complete survey management from anywhere, anytime, without help from IT, website or content management teams.
  • The platform provides an intuitive, point-and-click interface and nine intercept types that provide the following benefits:
    • Rapid response. Swift reaction to customer demand by creating and launching new, targeted website content in 30 minutes or less.
    • Real-time feedback. Ability to gather real-time information from website visitors and adjust tactics on the fly.
    • Amplified customer engagement. Seamless launch of innovative content to increase engagement, improve the experience and foster customer loyalty.
    • Smart, hyper-targeted promotions. Enable targeted survey launches to visitors from specific groups, demographics and geographies and conduct focused campaigns based on over 20 website visitor behaviors and logical conditions.

Supporting Quotes

  • "Without any formal IT training, Qualtrics Site Intercept empowers our marketing team with the tools needed to rapidly collect and understand website visitor feedback via targeted surveys," said Anne Simons, manager of Cross-Platform Research, The Weather Channel. "It then lets us use those insights to customize online campaigns and increase user engagement on the fly."
  • "Access to real-time insights is imperative in today's digital era," said Danielle Wanderer, head of marketing, Qualtrics. "Qualtrics Site Intercept provides marketers with the technology needed to stay in front of the shifting consumer landscape. The platform allows organizations to generate actionable feedback that can be implemented immediately -- there is no website research solution more powerful or flexible."

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About Qualtrics
Qualtrics, the insight technology company, helps organizations be right. Qualtrics survey-based platform makes it easy to gain enterprise-wide understanding of the customer and employee mindset, driving better decisions throughout an organization. Enterprises, leading academic institutions, research firms and insight seekers all rely on the Qualtrics platform for market research, academic research, voice of the customer, customer satisfaction, and employee performance feedback. Founded in 2002, Qualtrics has more than 5,000 clients worldwide, including half of the Fortune 100, more than 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, visit www.qualtrics.com.

Contact Information

  • Contact Info
    Christine Randle
    Qualtrics
    +1.240.291.3074
    @Qualtrics
    Email Contact

    Miles Daniels
    LEWIS PR for Qualtrics
    +1.415.432.2400
    @lewisprus
    Email Contact