SOURCE: Quantasy


May 23, 2013 12:00 ET

Quantasy Expands Award-Winning Team, Brings On New Director of Analytics

The Los Angeles-Based Creative Services Agency Hires Alicia Herczeg, Former Digital Analyst at Edelman, to Increase Measurement and Strategic Capabilities

LOS ANGELES, CA--(Marketwired - May 23, 2013) - Quantasy (, a creative services agency that produces brand experiences occurring at the intersection of entertainment, advertising, technology and culture, today announced the expansion of its award-winning team with the hiring of a new Director of Analytics, Alicia Herczeg. Analytics is a key focus at Quantasy, where it is combined with innovative advertising technology and major branded and celebrity-driven campaigns to deliver the next level of consumer experience for its clients. With the hire of Alicia, Quantasy is primed with a dynamic and unique set of capabilities that sets itself apart in the industry.

As Director of Analytics at Quantasy, Herczeg will be responsible for the development, strategy and execution of digital analytics and measurement. Her primary focus will be synthesizing cross-platform data into operational insights for optimized campaigns and informed business strategies.

She comes to Quantasy from Edelman Public Relations where she worked as an analyst and strategist in Chicago and Los Angeles. At Edelman, Alicia helped create the first-ever social listening and analytics framework for a leading global Fortune 100 media entertainment company, in addition to designing and launching that company's pioneer social media command center to enable real-time engagement with consumers. Her digital work also includes campaign management for SC Johnson, Burger King, Hilton and Kimberly-Clark.

"Quantasy has become a leader in the field of analytics-based advertising and I could not be more excited to bring my additional expertise to the team," says Alicia Herczeg. "I look forward to utilizing my strategic and social experience to help the team develop and implement efficient digital initiatives for all of our clients."

"We are thrilled and honored that Alicia has joined our team," says Will Campbell, CEO of Quantasy. "She brings a wealth of expertise and ideas that will help our agency develop newly optimized campaign strategies that ensure the best ROI for all of our clients."

For additional information about Quantasy visit or connect on Facebook and Twitter.

About Quantasy
Quantasy is a Los Angeles-based creative brand services agency that creates engaging experiences that occur at the intersection of entertainment, advertising, technology and culture. Quantasy delivers premium interactive and social content for clients in the automotive, entertainment, not-for-profit and financial sectors. Founded in 2011, its client roster includes Fortune 500 companies such as American Honda, Google, Farmers Insurance and Wells Fargo. Quantasy has expertise across branded content and entertainment, social media, web analytics, emerging platforms, millennial marketing and more. For additional information, please visit

Contact Information

  • Media Contact:
    Juliette Mutzke
    Miller PR
    Email Contact