SOURCE: Quantivo


July 13, 2010 08:00 ET

Quantivo 4 Brings Groundbreaking 'One-step Query Analysis' to Behavioral Marketing

Complex Queries Made Simple -- Deliver Instant Behavioral Analysis Across Channels, Data Sources and Time

SAN MATEO, CA--(Marketwire - July 13, 2010) -  Quantivo, the leader in on-demand Behavioral Analytics, today announced that Quantivo 4 now includes innovative 'One-step Query Analysis' capabilities unavailable in other analytics and Business Intelligence tools. For the first time, marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources and time dimensions -- all within a single query. This highly targeted approach to analytics gives marketers and advertisers the ability to instantly understand customer behavior trends at any level, identify market opportunities and execute more effective and profitable campaigns.

Marketers using other analytics or Business Intelligence tools would need to create multiple, complex queries that may take days or weeks to execute. They would then need to combine the results of these multiple queries and then run additional queries on those combined results. This complex, multi-step and time-consuming process often results in a loss of detailed data and missing the window of opportunity for sales, marketing and customer service initiatives.

"Quickly finding and then honing in on relevant attributes that are indicators of future customer behavior is at the core of modern marketing," said Brian Kelly, CEO of Quantivo. "These new updates to Quantivo put unparalleled power in marketers' hands by allowing them to quickly identify opportunities based on multi-faceted patterns of customer behavior. Now it is incredibly simple to build a target list of actual customers who, for example, visit at least twice a month, viewed web content X and Y, purchased product A but not product B; and have not responded to a campaign within the last 30 days."

The new advanced analytic capabilities in Quantivo 4 include Precision Behavioral Targeting, Line-item Contribution Analysis and Enhanced Statistical Analysis. Below is a summary of each new capability, and for additional information, go to

Precision Behavioral Targeting
Quantivo 4 users can query customer data by combining any set of attributes within the same dimension. The types of attributes are unlimited and can combine traditional demographics such as age, gender and location with behavioral attributes such as web pages viewed, products purchased, frequency of visits, promotion or campaign response and date of last activity. If metadata exists, attributes across dimensions can also be combined to make more powerful queries. Marketers can also analyze behavior with a defined date range or with an open-ended date range, such as behavior that occurred anytime before or after a specific date.

Line-item Contribution Analysis
Understanding a specific line-item's contribution to the total is now easily available across any dimension. For example, understanding individual products' contributions to total market basket size, or the number of minutes spent on a particular page in relation to total session times, is now easy to add to any results.

Enhanced Statistical Analysis
Quantivo 4 provides the ability to view behavioral data from multiple statistical perspectives directly in the results. In addition to the standard aggregations, new capabilities now enable additional statistical measures for even faster identification of valuable opportunities.

About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as loyalty analysis, merchandising and marketing optimization, and online analytics. For more information, visit

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