SOURCE: Quantivo


October 11, 2011 09:00 ET

Quantivo Expands Global Presence, Forging Key Partnership to Bring High-Performance Behavior Analytics to Businesses Throughout Europe

Partnership With Logan Tod & Co Provides Businesses With Options for Developing New Revenue Lines, While Enabling Better Customer Promotions and Increasing Customer Responsiveness

EMERYVILLE, CA--(Marketwire - Oct 11, 2011) - Quantivo, a leading provider of on-demand big-data analytics, today announced its expansion into Europe through a new partnership with Logan Tod & Co, Europe's leading online performance and analytics optimization consultancy. Based in the United Kingdom, and with customers across Europe, Logan Tod & Co will provide a managed service to retailers, manufacturers, and media companies using customer behavior analytics software from Quantivo that will allow their clients to significantly improve operations, marketing effectiveness, and profitability. Quantivo's cloud-optimized analytics technology, which already today improves operations for a broad spectrum of US-based companies, will enable European businesses to derive unprecedented insight into customer behavior.

"After testing several other solutions, we selected Quantivo as it offers the highest value, fastest time to market, and easy adoption given its cloud-based technology," said Matthew Tod, CEO of Logan Tod & Co. "This is truly a win-win partnership as we can now provide our clients with more ways to improve their bottom line by giving them access to big-data analytics; and we are able to generate new revenue streams by offering Quantivo as a managed service."

Logan Tod & Co is partnering with Quantivo to provide powerful analytics capabilities to its client base that will enable them to create a 360-degree view of their customer, execute highly targeted promotions, measure cross channel effectiveness, and deliver key analytical insight to drive better business decisions. Partners can utilize Quantivo for advanced behavioral analytics, including market basket analysis, marketing optimization, retail promotion optimization, email list optimization/segmentation, and attribution.

"Organizations of all sizes are demanding new approaches to dealing with big data as legacy systems simply can't keep up with the massive volume of new data created every day," said Clive Longbottom, founder of Quocirca. "What companies do with the data is what really matters. Pattern-based analytics and being able to decipher key insights and patterns can help companies parlay data into a competitive advantage and drive new revenue streams."

Partner Program -- Quantivo Managed Service Goes Live Within Days
Quantivo's partner program allows service companies to deliver game-changing analytics that directly translate to dramatically improved business decisions for their customers. Companies can now detect insightful patterns in their customers' data that significantly drive opportunities for profitability. This program enables companies the opportunity to recommend or deliver powerful analytics to drive key business decisions, through a simple-to-deploy managed service that takes only days to implement.

"Our strong partner program will go a long way in helping us execute on our vision to bring behavioral analytics to businesses of all sizes," said Pete O'Leary, VP of customer operations at Quantivo. "We are especially excited about our work with Logan Tod & Co and expect the partnership to flourish as UK retailers are widely recognized as early adopters of new technology. Once a few customers experience the power of Quantivo, word will travel quickly across this hot bed of innovation and certainly drive more business for Logan Tod & Co."

To learn more about Quantivo's partner program, visit: To learn more on how Logan Tod & Co is using Quantivo, you can visit them at the JUMP Conference on October 12, 2011 at Old Billingsgate, London.

About Logan Tod & Co.
Logan Tod & Co is an independent, specialist optimisation and analytics consultancy, working for the retail, consumer, travel, leisure, technology, media, telecoms, finance and utility sectors. The company's mission is to enable clients to make smarter business decisions, and achieve greater results, by leveraging data intelligently to create competitive advantage, to deliver profitable growth, faster.

Becoming a data driven business requires the ability to swiftly link data from a wide range of sources across a business, in order to better understand customer behaviour. Logan Tod & Co helps clients to analyse this data, creating clear insight and guiding the right actions.

The analytical expertise of the company is complemented by a team of consultants, architects and designers who work with clients to implement recommendations. Clients include ASOS, Argos, ASDA, BBC Worldwide, Debenhams, Harrods, JD Sports, John Lewis Insurance, Matalan, Monsoon, Mothercare, RBS, Reiss, Sainsburys, Sky, Shop Direct and Sony.

For more information, visit:

About Quantivo
Quantivo is a leading provider of on-demand big-data analytics solutions to businesses of all sizes. The Quantivo platform is purpose-built to deliver on-demand analytics and pattern-based strategies directly to business users, within a cloud infrastructure of unparalleled speed, flexibility, cost and scalability. With Quantivo's patented technology platform, business users can directly interact with their massive data assets to gain business insight and uncover key monetizable trends that are often buried in complex storage systems, lost within channels between business users and IT support, or inaccessible with traditional analytics solutions that lack insight into event-level detail. Quantivo's analytics platform has been in commercial use by Fortune 500 companies since 2005 and has been awarded five U.S. patents. Quantivo is backed by top-tier venture capital firms, including Foundation Capital and Partech International. For more information on Quantivo, call [510-338-6100], visit, or email

©Quantivo is a registered trademark of Quantivo, Inc. Other trade names used in this document are or may be the properties of their respective owners.

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