SOURCE: Quantivo


October 20, 2009 14:34 ET

Quantivo Helps Companies Easily Understand and Apply Behavioral Analytics With New 'For Dummies®' Book

New Book Highlights Behavioral Analytics' Value Across Online and Off-Line Businesses

WASHINGTON, DC--(Marketwire - October 20, 2009) - eMetrics Marketing Optimization Summit -- Quantivo, the leader in on-demand Behavioral Analytics, today announced the release of a newly-authored book, "Behavioral Analytics For Dummies®," designed to give marketing, web analytics and business intelligence professionals the knowledge required to exploit the benefits of behavioral analytics across their business. The book, now available for download from Quantivo, offers unique behavioral analytics tactics and strategies that turn customer data into profit-driving actions.

"'Behavioral Analytics For Dummies' expands Quantivo's thought-leadership in the market and helps companies discover the true value that behavioral analytics can bring to their business," said Brian Kelly, CEO at Quantivo. "We're happy to share our expertise and continue our leadership in this space, first with the only cloud-based behavioral analytics solution, and now by releasing this easy-to-understand book that will enable medium and large businesses to quickly understand and apply the benefits of behavioral analytics."

"Behavioral Analytics For Dummies" includes insightful and educational information that will help companies find the profits hidden within customer behaviors across all touch points. The book covers areas that include:

--  Who should use behavioral analytics
--  How behavioral analytics is different from other analytics tools
--  How to choose a reputable behavioral analytics vendor
--  How to apply behavioral analytics to business strategy
--  How the power of affinities guides companies to make the right
    strategic and tactical decisions

"Behavioral Analytics For Dummies" details how behavioral analytics provides insights into customers' behaviors, helping companies get more customers, keep customers coming back, and grow their profits. In the familiar and easy-to-understand manner of the "For Dummies®" series, the book will help readers get a handle on exactly how to apply behavioral analytics in any business, from marketing to customer support, retail to media, online or offline.

"Behavioral Analytics For Dummies" is available for free download directly from Quantivo's website at

About Quantivo

Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit

About "For Dummies®"

After nearly 20 years and with more than 200 million copies printed, "For Dummies" is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that "For Dummies" is "more than a publishing phenomenon… [it is] a sign of the times," [The New York Times]. The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The "For Dummies" brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit "For Dummies" is a branded imprint of Wiley.

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Contact Information

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