SOURCE: Quantivo


December 06, 2011 09:00 ET

Quantivo Launches "Analytics for Charities" Program to Help Charities Analyze Donation Activity This Holiday Season

Powerful Behavioral Analytics Solution to Aid Charities in Optimizing Marketing Spend, Analyzing Marketing Programs, and Leveraging Web Presence to Increase Donations

EMERYVILLE, CA--(Marketwire - Dec 6, 2011) - Quantivo, a leading provider of on-demand big-data analytics, today announced that it will provide pro bono analytics services to qualified charities, enabling these charities to personalize their interactions with their donor community, optimize their fundraising campaigns, and maximize donations. The program will enable charities to analyze historical donor activity and web click-stream data and develop sophisticated donor segmentation based on demographic and behavioral patterns to personalize donor interactions and increase donations. Quantivo's cloud-based architecture, "train of thought" methodology and drag-and-drop ease of query building enable charities to deploy and become proficient in behavioral analytics in days, which helps improve charitable operations and increase donor loyalty and engagement.

"We are delighted to see Quantivo's dedication to helping charitable organizations. We are honored to be able to put Quantivo's powerful analytics tools to work delivering the message that organ and tissue donation makes miracles possible," said Cathy Olmo, community development manager for the California Transplant Donor Network. "With the ease of use of Quantivo's analytics tools, we expect to quickly see results that will help us provide sustained benefits to the communities we serve. It will allow us to better understand why someone registers as a donor or not, which will translate into more lives saved or enhanced."

Currently, charities use traditional tools like their websites, marketing campaigns, and community outreach to reach their donor base. However, charities have lacked the technology to identify new donor trends, personalize campaigns, segment and target donors, and maximize cross-channel interactions. Quantivo's big data analytics platform enables these charities to analyze massive amounts of donor data in a matter of minutes -- from a range of disparate data sources and data formats -- to derive actionable insights in personalizing donor interactions, customizing their websites and marketing programs for maximum impact, and ultimately driving long-term increases in charitable donations.

"It's great to see companies such as Quantivo provide their analytics services as pro-bono offerings," said Julie Lockner, senior analyst, at Enterprise Strategy Group. "Charities suffer from the same optimization problems as other businesses, perhaps even more so because they lack funding for pricey, high-end technology offerings. With Quantivo's support, they can strengthen their appeal to potential donors, personalize their marketing efforts, and use donations more effectively in support of their causes."

"We're excited to provide charities a cloud-based tool that they can deploy quickly and easily to help them identify potential new donors and improve engagement with their existing donors. With this program, we hope to find ways to improve our analytics platform, learn about new use cases, and provide our analytical expertise to a new market," said Dave Robbins, CEO of Quantivo. "By using Quantivo, charities can adopt advanced analytical techniques to understand their donor base and outreach activities, without requiring the technical staff or hardware of traditional tools."

To view the qualifications for participating in the program, charities can visit or contact Quantivo at 510-338-6100.

About Quantivo
Quantivo is a leading provider of on-demand big-data analytics solutions to businesses of all sizes. The Quantivo platform is purpose-built to deliver on-demand analytics and pattern-based strategies directly to business users, within a cloud infrastructure of unparalleled speed, flexibility, cost and scalability. With Quantivo's patented technology platform, business users can directly interact with their massive data assets to gain business insight and uncover key monetizable trends that are often buried in complex storage systems, lost within channels between business users and IT support, or inaccessible with traditional analytics solutions that lack insight into event-level detail. Quantivo's analytics platform has been in commercial use by Fortune 500 companies since 2005 and has been awarded five U.S. patents. Quantivo is backed by top-tier venture capital firms, including Foundation Capital and Partech International. For more information on Quantivo, call 510-338-6100, visit, or email

©Quantivo is a registered trademark of Quantivo, Inc. Other trade names used in this document are or may be the properties of their respective owners.

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