SOURCE: Quantivo



June 10, 2009 08:00 ET

Quantivo and Webtrends Partner to Deliver Industry-Leading Customer Behavior Analytics Solution

Partnership Enables Online Businesses to Rapidly Uncover and Act on Key Behaviors That Drive Revenue

SAN MATEO, CA and PORTLAND, OR--(Marketwire - June 10, 2009) - Quantivo, the leader in on-demand behavioral analytics, and Webtrends, a global provider of world-class data collection and analysis, today announced a new partnership that will enable Webtrends customers to quickly gain deep insights into the online behaviors of their site visitors. Through this partnership, joint customers can effortlessly extend their existing Webtrends Analytics with Quantivo's market-leading on-demand behavioral analytics to better understand, segment, and convert web traffic into revenue dollars.

"Quantivo is thrilled to be working closely with Webtrends to answer a strong market demand for advanced web analytics," said Brian Kelly, CEO of Quantivo. "Online businesses are always looking for the best way to attract more visitors and how to convert visits to revenue. This partnership provides Webtrends' customers with ad-hoc discovery to determine the segments and patterns in their web activity that will quickly increase revenues."

"As data continues to grow exponentially, so does the need for web data analysis and deep insights into online behavior," stated James McDermott, vice president partnerships at Webtrends. "By leveraging Webtrends Open Exchange, Quantivo can quickly impact our clients' thirst to uncover more and more actionable insight from their web data. This partnership is another great example of the value that the Webtrends network brings to our marketplace and in turn our customers."

Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. Through this Open Exchange partnership and in just a few days, leading web-centric companies can be up and running on Quantivo's powerful, flexible, on-demand analytics to gain deeper visibility into their online data, and find value within behavioral patterns around website content, advertisements, e-commerce transactions, and more.

Quantivo is offering Webtrends customers a no risk trial, allowing web analysts and marketers to experience this unprecedented view of online interactions for free. For more information, visit

About Quantivo

Quantivo is pioneering a fundamentally new approach to behavioral analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit

About Webtrends

Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

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