SOURCE: Widen Enterprises

Widen Enterprises

October 06, 2014 07:00 ET

Quantum Selects Widen DAM to Help Power Their Enterprise Marketing Execution (EME) Services

Leader in Marketing and Communication Organizes Mass Amounts of Digital Media by Implementing Digital Asset Management

MADISON, WI--(Marketwired - Oct 6, 2014) - The Quantum Group, a leader in commercial printing, communications, and enterprise marketing execution (EME), has selected the Widen Media Collective for its digital asset management (DAM) needs. Widen's DAM solution will be used to organize digital media files for both internal work groups, and for Quantum's customers. 

Like many organizations that create and manage digital assets, Quantum was faced with the challenge of ensuring that marketing, creative and production teams were all referencing the same files. After using an assortment of spreadsheets, charts, and file directories, they realized they were often coming up short and needed to find a better solution.

"We were looking for a robust tool that could support our clients' needs to be able to track and manage the creative assets being used for various print and digital communication projects," stated Taylor Kobey, VP of Technology Sales and Marketing for Quantum. "We wanted to ensure that we are consistently using only the approved, current version of the assets in our execution."

Quantum began their search for a solution by discussing systems their teams had experience with previously. Additionally, they researched companies working with similar clients and providing thought leadership surrounding DAM. Quantum recognized Widen's plethora of freely available educational content addressing DAM techniques, best practices and industry movements. In addition to requiring the system to be easy to use, externally hosted, and flexible, they also wanted the platform to be able to grow with them, and have robust options for integration.

The Widen Media Collective won out because of its ease of use, and modern and very robust user interface. A secondary differentiator was the level of support and resources Widen provided during the sales and discovery process.

Quantum's DAM will be used to organize, maintain, and deliver digital media files between marketing, design, production, project management, CRM users and clients. Due to Widen's governance capabilities, each client will be allowed access to the system, but only able to view their assets, not the assets of Quantum's other clients. The ability to utilize Widen's "stylized collections" to share and move assets is going to be a significant feature enhancement. Finally, Quantum also plans to tightly integrate DAM into their production workflow using Widen's API.

"The assets we utilize on a daily basis per client can push into the thousands, so we hope to save time and improve efficiency by leveraging DAM," declared Kobey. "We anticipate the DAM system will be a value-added solution for many of our clients who have struggled to maintain their assets."

"It's rewarding to engage with Quantum's team. They took the time to clearly identify areas they wanted to improve in, and then partnered with Widen to help them achieve it," stated Brenna Hale, Widen advisor. "The Media Collective DAM opens up possibilities for tracking and ease of distribution, allowing The Quantum Group, and their clients, to leverage their content and gain key analytics to plan for the future."

About The Quantum Group
As the leader in Enterprise Marketing Execution™ (EME), Quantum brings insight, inspiration and innovation to your marketing efforts so you can increase reach, achieve revenue goals and maximize return on investment. We're focused on integrating technology, print, programming and process into actionable marketing outreach programs. At Quantum, we understand the complex challenges you face as a modern marketer -- customization, speed to market and ROI. We're challenging existing paradigms and conventional thinking to help our clients succeed in a technology and data-driven marketplace. To learn more about Quantum Group, please visit us at quantumgroup.com.

About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.

Contact Information

  • Contact:
    Jake Athey
    Marketing Manager
    Widen Enterprises, Inc.
    608-443-5472
    Email Contact