February 19, 2008 14:00 ET

Quebec TV Viewers to Be Treated to RONA's Renovation, Interior Decoration and Gardening Expertise on a Daily Basis

RONA partners with new "Les idees de ma maison" channel

BOUCHERVILLE, QUEBEC--(Marketwire - Feb. 19, 2008) - RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, home renovation and gardening products, is proud to announce its partnership with a new television channel called "Les idees de ma maison," which was launched this morning in Montreal.

As the new channel's major partner, RONA will provide exclusive content for "Idees de ma maison" subscribers. A short program called "Les idees de Martin," hosted by Martin Thibaudeau, will give RONA the opportunity to offer a variety of renovation, interior decoration and landscaping tips to TV viewers. Occasionally, Martin will welcome RONA experts to his workshop to share their knowledge on the air. The short program will be aired three times a day. "Les idees de ma maison" will also broadcast past episodes of "Ma Maison RONA."

"Our partnership with "Les idees de ma maison" will let us get closer to Quebec TV viewers to share our expertise about renovation, interior decoration and other projects related to their homes. Specialty channels like this with content produced in the United States or elsewhere in Canada are very successful, and we're glad that this kind of programming is now being offered in French to Quebec viewers," said RONA President and CEO Robert Dutton. "As Quebec's renovation and hardware leader, we're a natural partner for anything to do with home improvement projects.

The "Les idees de ma maison" specialty channel will allow RONA experts to share their knowledge in order to help TV viewers successfully carry out home renovation and decorating projects. The advice given on the air will also be available on the "Idees de ma maison" website.


RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 680 franchise, affiliate and corporate stores of various sizes and formats. With over 27,000 employees working under its family of banners in every region of Canada and more than 14 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales.

RONA is a national partner for the Vancouver 2010 Olympic and Paralympic Winter Games and a national partner for the Canadian Olympic and Paralympic teams until 2012.

Contact Information