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Elephant ClassiQ

Elephant ClassiQ

September 18, 2014 10:00 ET

Quebecor and Elephant: The Memory of Quebec Cinema Launch Elephant ClassiQ at the Festival du nouveau cinema de Montreal

MONTRÉAL, QUÉBEC--(Marketwired - Sept. 18, 2014) - Quebecor (TSX:QBR.A)(TSX:QBR.B) and Éléphant: The memory of Québec cinema are pleased to announce the launch of Éléphant ClassiQ, the first edition of a film festival devoted to restored and digitized movies from the world's cinematic heritage. Éléphant ClassiQ is a festival within a festival: it will be held as part of the Festival du nouveau cinéma de Montréal, which will run from October 8 to 19 this year. The first edition of Éléphant ClassiQ will be modest: five restored and digitized films will be screened, including three from the Éléphant collection and one each from France and the U.S. Éléphant ClassiQ's opening night will be on October 10, 2014.

"Éléphant ClassiQ is another example of the expanding horizons of Éléphant: The memory of Québec cinema, a project created and fully funded by Quebecor," said Pierre Dion, President and CEO of Quebecor. "We are very proud of the birth of Éléphant ClassiQ and very pleased to help bring Québec's cinematic heritage to an ever wider audience."

The Éléphant ClassiQ concept was born at the Cannes Festival

The colossal work of restoring and digitizing Québec's cinematic heritage undertaken by Éléphant could not long go unnoticed by the global film conservation community. The Cannes Festival and its Cannes Classics section recognized Éléphant by inviting it to screen Léolo by Jean-Claude Lauzon before a packed house in May 2014. The idea of launching Éléphant ClassiQ took shape at that prestigious event.

"The enthusiastic response we received at Cannes Classics led us to think of creating Éléphant ClassiQ, the first event of its kind in Canada," said Sylvie Cordeau, Vice President, Philanthropy and Sponsorships of Quebecor and Director of Éléphant: The memory of Québec cinema. "Éléphant ClassiQ is another way to promote our cinematic heritage and make it accessible, which is very much in keeping with the mission of Éléphant as it was originally conceived by Quebecor."

"We were very inspired by Cannes Classics' know-how," said Marie-José Raymond and Claude Fournier, directors of Éléphant: The memory of Québec cinema. "Naturally, Éléphant will maintain its connection with Cannes Classics and develop relationships with other similar festivals around the world. To date, Éléphant has restored and digitized nearly 225 Québec movies and has built up expertise in film conservation that is of international importance."

Éléphant ClassiQ program

Friday, October 10, 6 p.m.: Éléphant ClassiQ will open with a screening of Parlez-nous d'amour by Jean-Claude Lord. It will be the world premiere of the Éléphant-restored version. Director Jean-Claude Lord and many of the actors will be in attendance. Parlez-nous d'amour, written by Michel Tremblay and starring Jacques Boulanger, created a sensation when it was released in 1976.

Saturday, October 11, 1 p.m.: Two visions of war: Éléphant ClassiQ will screen two films about the Second World War, Tit-Coq (1953) by Québec director Gratien Gélinas and The Big Red One: The Reconstruction (1982) by U.S. director Sam Fuller. Between the two screenings, a panel discussion moderated by historian André Champagne and including Brigadier General Gaston Côté will be held.

Sunday, October 12, 1 p.m.: Festival-goers will be treated to one of Marcel Carné's most important films, Le jour se lève (1939), starring Jean Gabin.

Tuesday, October 14, 9 p.m.: Éléphant ClassiQ will close with a screening of the first film by one of Québec's most talented directors, Jean-Marc Vallée. Liste noire caused a stir when it was released in 1995 and its craftsmanship augured a brilliant cinematic career for its director.

About Éléphant: The memory of Québec cinema

Quebecor launched Éléphant: The memory of Québec cinema on November 8, 2008. Éléphant is a large-scale project to restore, digitize in HD and make available, as they are digitized, all Québec feature films ever made. To date, nearly 225 films have been restored and digitized. It is a particular source of pride to Éléphant that the films can be viewed 24 hours a day, 7 days a week.

Once they have been restored and digitized, the movies can be accessed via video on demand on Videotron's illico platform, including channel 900, illico mobile and illico.tv. The films are also being gradually added, in the original version with subtitles, to iTunes in Canada, the U.S., France and all other European and African countries where French or English is one of the official languages.

The Éléphant website at www.elephant.canoe.ca contains the largest existing database and bank of information on Québec cinema. Also produced under the aegis of Éléphant, the book Les images que nous sommes, 60 ans de cinéma québécois by anthropologist Serge Bouchard (Éditions de l'Homme) provides an original and incisive history of 60 years of Québec cinema. It is available in bookstores and in digital format. The digital version, available on iTunes, includes 73 movie excerpts.

Éléphant: The memory of Québec cinema is a philanthropic project that is fully funded by Quebecor and from which it derives no financial benefit. Aside from a small amount to cover a portion of the platform's operating costs, all revenues from distribution of the movies on illico goes to the rights holders and filmmakers.

About Quebecor

Quebecor, a Canadian leader in telecommunications, news media, entertainment and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor's subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

Quebecor (TSX:QBR.A)(TSX:QBR.B) is firmly based in Québec. It holds a 75.36% interest in Quebecor Media, which employs more than 15,000 people in Canada.

A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports people working with more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.

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