Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.
SOHO SPORTS V3

SOHO SPORTS V3

April 12, 2010 14:57 ET

Quebecor Media Chooses SOHO SPORTS V3 to Collect, Manage and Produce QMI Agency Sports Results

MONTREAL, QUEBEC--(Marketwire - April 12, 2010) - SOHO SPORTS V3, a subsidiary of SOHO INFORMATIQUE, has been chosen by Quebecor Media to equip QMI Agency and Quebecor Media's numerous free and paid publications across Canada with the SaaS (Software as a Service) technical system.

Quebecor Media is the largest publisher of newspapers in Canada, through its subsidiary Sun Media Corporation.

This software platform, proven and used for over a year, will allow centralized production of all sports pages of QMI Agency while providing the necessary customization of Quebecor Media's newspapers in their local Canadian market. The data integration on Quebecor Media's Web portal, Canoe.ca, will be operated by an automatic synchronisation feature.

Rolled out in the summer of 2010, this software solution will capture and synthesize sports results from a wide range of sources and link them across all Quebecor Media's platforms. Thus QMI Agency will benefit from a state of the art technological tool to deliver timely and reliable content in Canada's two official languages.

SOHO SPORTS V3's softwares ranging from text messaging and iPhone applications to distribution and monetization programs of sports content perfectly fit with the integrated business model of media companies and favour a significant return on investment by generating new revenue streams on mobile platforms and the Internet.

Given the current turmoil in the media industry, this partnership demonstrates that SOHO SPORTS V3's innovative solutions efficiently respond to the news needs of businesses operating in this sector.

About SOHO Sports

SOHO Sports is a French company specializing in the design and customization of a SaaS based software platform dedicated to sports content management tailored for the publishing professional. The platform called SOHO SPORTS V3 includes modules to collect, manage and layout schedules, results, standings and statistics of sports data: local, regional, national and international for print, Web, SMS, Smart Phones and iPad. All data including advertisements, text and photos are processed and normalized by SOHO and made available to its customers who wish to improve and centralize the production of their sports pages as they develop new business models for the monetization of sports content. SOHO SPORTS V3 is available for most languages and is used in production daily by hundreds of titles in the world.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B), a communications company with operations in North America, Europe and Asia. Quebecor Media owns operating companies in numerous media-related businesses: Videotron Ltd., an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service; Sun Media Corporation, the largest publisher of newspapers in Canada; Canoe Inc., operator of a network of English and French language Internet properties in Canada; Quebecor Media Network, provider of flyer printing and distribution services; TVA Group Inc., operator of the largest French language over the air television network in Quebec, a number of specialty channels, and the English language over the air station Sun TV; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia; magazine publisher TVA Publishing Inc.; book publishers and distributors Sogides Group Inc. and CEC Publishing Inc.; Archambault Group Inc. and TVA Films, companies engaged in the production, distribution and retailing of cultural products; Le SuperClub Videotron ltee, a DVD and console game rental and retail chain; and Quebecor MediaPages, publisher of print and online directories.

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