Quebecor Media Inc.

Quebecor Media Inc.
TVA Group Inc.

TVA Group Inc.

January 27, 2015 13:15 ET

Quebecor Media Sales Announces New Organizational Structure

MONTREAL, QUEBEC--(Marketwired - Jan. 27, 2015) - Quebecor Media Sales announces a new organizational structure of its sales and marketing team with the objective of maximizing the value of consulting services offered to corporate clients and allowing them to take full advantage of their advertising investment.

Consequently, national sales are now divided into five sectors: automotive, consumer products, retail, telecommunications and financial services, and entertainment and recreation. The company wants to allow its teams to further deepen their knowledge of their clients' business sectors and thus promote a more strategic and productive collaboration with the external advertising teams involved in clients' marketing strategies. Quebecor Media Sales clients will be offered business solutions with high added value, fully in line with their sales targets.

Quebecor Media Sales has two offices, in Montreal and Toronto, to serve its clients and improve their experience. Presence in two markets allows the company to remain closer to advertisers' specific realities and, as a result, to better focus on trends in consumer behaviour, as well as in sales and marketing.

"While initially focused on meeting our clients' needs, this restructuring also aims to allow Quebecor Media Sales to consolidate its leadership in a changing environment. With an extensive range of products, we believe we are best positioned to deliver multi-platform for all our media support that include newspapers, television, magazines, digital and out-of-home. This reorganization will allow our media, marketing, advertising and production experts to maximize their work together to support agencies and advertisers, and offer solutions that will help clients achieve their goals," says Donald Lizotte, Executive Vice-President, Quebecor Media Advertising Sales and Vice-President, Sales and Marketing, TVA Group.

About Quebecor Media Sales

Thanks to its well-known and far-reaching brands, Quebecor Media is able to offer its clients diverse, comprehensive, integrated, and some of the most successful advertising services in Quebec.

Quebecor Media is considered a Canadian leader in telecommunications, television, publishing, Internet, print, distribution, and retail. Thanks to its network, creativity, content quality, and convergent structure, the company has a competitive advantage when it comes to initiating new trends and creating popular events that are significant and unifying.

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