Quebecor Media Inc.
TSX : QBR.MV.A
TSX : QBR.SV.B

Quebecor Media Inc.

March 28, 2006 14:07 ET

Quebecor Tests Model, Encourages Citizen Journalism: On-Line, Print, Television Media Collaborate in Multimedia Effort

TORONTO, ONTARIO--(CCNMatthews - March 28, 2006) - Quebecor Media announced today it will be moving forward with an experiment in new media content, building on the strengths of on-line, print and television, while opening the door to "citizen journalist" contributions and feedback.

Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor Inc., told the annual conference of the Canadian Media Directors' Council today that experimentation and change are essential for media organizations to succeed in a world buffeted by new technologies. Technologies are creating options that allow individuals to choose how and when they wish to receive content. Technologies are also creating opportunities for citizen journalists to provide content that augments traditional journalism.

"Yes, technology is driving the show," Mr. Peladeau said. "But the show itself is, more than ever, all about content.

"Our plan is build on the experiences we have had so far in combining different media into successful ventures," Mr. Peladeau said, "and capitalize on the journalist skills and other strengths of Quebecor's media operations."

Mr. Peladeau noted that success for the future depends on having an effective presence in more than one medium in order to meet the legitimate expectations of an ever-more connected audience. Quebecor intends to build on the journalistic traditions of the Toronto Sun, the growth potential of Canoe.ca and the reach of television and of 24 Hours in the free newspaper category. The media organizations will begin coordinating their efforts in May.

Like most major media organizations, Quebecor has analysed the wave of changes affecting the media. The public has rapidly adopted the use of new, additional channels for news and information but also appreciates traditional journalistic values - honesty, balance, and tenacity.

Quebecor intends to solicit content from citizen journalists using "phone cams" and other digital technologies. The operation also will seek feedback from Web site visitors, readers and viewers to make adjustments to the model in the months ahead.

To some extent, the Quebecor model will remain in a constant state of change as feedback from the public is incorporated and as personnel become more skilled in the multimedia model.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX: QBR.MV.A, QBR.SV.B), owns operating companies in numerous media-related businesses: Videotron ltee, the largest cable operator in Quebec and a major Internet Service Provider and provider of telephone and business telecommunications services; Sun Media Corporation, Canada's largest national chain of tabloids and community newspapers; TVA Group Inc., operator of the largest French language general-interest television network in Quebec, a number of specialty channels, and the English language general-interest station SUN TV; Canoe Inc., operator of a network of English- and French language Internet properties in Canada; Nurun Inc., an important interactive technologies and communications agency in Canada, the United States and Europe; companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and Le SuperClub Videotron ltee, a chain of video and video game rental and retail stores.

Copies of Mr. Peladeau's presentation are available on-line at www.quebecor.com

Contact Information

  • Quebecor Media Inc.
    Luc Lavoie
    Executive Vice President
    Corporate Affairs
    (514) 886-7665 (portable)
    lavoie.luc@quebecor.com