Quebecor World Inc.

Quebecor World Inc.

August 22, 2007 09:30 ET

Quebecor World Appoints Hughes Bakewell President Direct Marketing Solutions Business

MONTREAL, CANADA--(Marketwire - Aug. 22, 2007) - Quebecor World Inc. (TSX:IQW)(NYSE:IQW) is pleased to announce the appointment of Hughes Bakewell as President of the Direct Marketing Solutions Business. Mr. Bakewell will be a key member of the Quebecor World leadership team. He will lead Quebecor World's Direct Marketing Solutions Business to create more value for customers by providing innovative targeted marketing and advertising solutions helping Quebecor World's customers to grow their businesses.

"Hughes is an important addition to our leadership team. He has a proven track record of growing marketing intensive businesses. Hughes' extensive experience in targeted marketing, client service, and the Internet will help Quebecor World achieve one of the main objectives of our Five Point Transformation Plan; provide our customers with a complete, multi-channel marketing solution to help them drive greater value and sales," said Wes Lucas, President and CEO Quebecor World Inc.

Quebecor World's Direct Marketing Solutions Business is an industry leader in direct mail marketing and advertising solutions offering a wide variety of response oriented products from traditional direct mail packages to customized mailers, personalized catalogs, promotional games and other media products to deliver integrated marketing campaigns. Quebecor World's leading operations utilize inline production processes to print, image and mail, thereby reducing cycle time and increasing the speed to market for our customers' marketing vehicles. The Company's Direct Marketing facilities print and mail nationwide and through partnerships offer multi-media solutions integrated with print. Quebecor World provides marketing and advertising solutions to a wide-range of companies in a host of industries including financial services, telecommunications, retail, consumer packaged goods, and publishing.

Before joining Quebecor World Hughes Bakewell most recently served as Vice President Marketing at Quest Diagnostics Inc. Prior to that, Mr. Bakewell was President and CEO of an internet company, Kickstart Inc., and before that he was a Managing Director at an advertising agency, The Integer Group. Mr. Bakewell has also spent more than a decade in a succession of leadership roles in marketing and business development at Frito-Lay Inc., Hallmark Cards Inc., and Pepsi-Cola Inc.

Mr. Bakewell obtained an MBA from Northwestern University in Evanston, IL and he also has a Bachelor of Finance degree from the University of Virginia in Charlottesville, VA.

Forward looking statements

This press release may include "forward-looking statements" that involve risks and uncertainties. All statements other than statements of historical facts included in this press release, including statements regarding the prospects of the industry and prospects, plans, financial position and business strategy of Quebecor World Inc. (the "Company"), may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities legislation and regulations. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made have on the Company's business. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset writedowns or other charges announced or occurring after forward-looking statements are made.

Investors and others are cautioned that undue reliance should not be placed on any forward-looking statements. For more information on the risks, uncertainties and assumptions that could cause the Company's actual results to differ from current expectations, please refer to the Company's public filings available at, and In particular, further details and descriptions of these and other factors are disclosed in the "Risks and Uncertainties related to the Company's business" section of the Company's Management's Discussion and Analysis for the year ended December 31, 2006, and the "Risk Factors" section of the Company's Annual Information Form for the year ended December 31, 2006.

The forward-looking statements in this press release reflect the Company's expectations as of August 22, 2007 and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by the applicable securities laws.

Quebecor World

Quebecor World Inc. (TSX:IQW)(NYSE:IQW) is a world leader in providing high-value, complete marketing and advertising solutions to leading retailers, catalogers, branded-goods companies and other businesses with marketing and advertising activities, as well as complete, full-service print solutions for publishers. The Company is a market leader in most of its major product categories, which include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics, mail list technologies and other value-added services. Quebecor World has approximately 27,500 employees working in more than 120 printing and related facilities in the United States, Canada, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Finland, France, India, Mexico, Peru, Spain, Sweden, Switzerland and the United Kingdom.

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Contact Information

  • Quebecor World Inc.
    Tony Ross
    Vice President, Communications
    Quebecor World Inc.
    Roland Ribotti
    Vice President, Investor Relations and Assistant Treasurer