Quebecor World Inc.
TSX : IQW.SV
NYSE : IQW

Quebecor World Inc.

June 01, 2006 11:21 ET

Quebecor World Becomes Exclusive Printer of Bass Pro Shops Catalog and Retail Insert Programs

MONTREAL, CANADA AND SPRINGFIELD, MISSOURI--(CCNMatthews - June 1, 2006) - Quebecor World Inc. (TSX:IQW.SV)(NYSE:IQW) and Bass Pro Shops, a leading merchant of outdoor recreational products, today announced the signing of a multi-year contract for the printing of their entire catalog program. Quebecor World is currently the exclusive printer of Bass Pro Shops' retail insert program and Sun Media (a Quebecor Media company) manages Bass Pro Shops' ROP advertising in the Toronto area.

"We are pleased with our current relationship with Quebecor World and with this additional work look forward to building on the close working relationship that we've established together over the years," said Jon Holmquist, General Manager of Direct Marketing for Bass Pro Shops. "Quebecor World's proven accuracy, reliability and printing quality have demonstrated their true dedication to helping us achieve our business objectives."

"By providing our customers with a wide variety of printing, pre-press, post-press and distribution services, Quebecor World is able to become a more integral component of our customers' overall procurement process," said Brian Freschi, President of Quebecor World's US Catalog & Retail Group. "This relationship with Bass Pro Shops illustrates not only a strategic use of these synergies, but further reinforces the fact that our strength as a company truly lies in our long-time relationships with customers."

"Our competitive advantage in terms of productivity, efficiency and quality is complemented by our understanding of the multi-channel marketplace and our ability to offer additional synergies unique to Quebecor World," said John Patneau, Quebecor World's Executive Vice President of Sales. "In addition, Quebecor Media's Canadian media properties will allow Bass Pro Shops to effectively conduct testing throughout their emerging Canadian markets using various advertising channels to increase store traffic and brand awareness in Canada."

Quebecor World offered Bass Pro Shops a multi-plant, multi-process manufacturing platform to provide them with the highest degree of flexibility possible. With Bass Pro Shops' vast geographic coverage, Quebecor World helped a large organization consolidate their procurement, streamline their manufacturing platform and benefit from economies of scale, as well as a full menu of media services and technology solutions.

About Bass Pro Shops

Bass Pro Shops, a major catalog and Internet retailer, is headquartered in Springfield, Missouri. They currently have 33 retail locations in 21 states and Canada with tentatively 8 more locations scheduled to open by the end of this year. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com.

Quebecor World Inc. (NYSE:IQW, TSX:IQW.SV) is one of the largest commercial printers in the world. It is a market leader in most of its major product categories which include magazines, inserts and circulars, books, catalogs, direct mail, directories, digital pre-media, logistics, mail list technologies and other value added services. Quebecor World has approximately 30,000 employees working in more than 130 printing and related facilities in the United States, Canada, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Finland, France, India, Mexico, Peru, Spain, Sweden, Switzerland and the United Kingdom.

Contact Information

  • Quebecor World Inc.
    Tony Ross
    Director, Communications
    (514) 877-5317
    (800) 567-7070
    www.quebecorworld.com
    or
    Quebecor World Inc.
    Roland Ribotti
    Senior Director, Investor Relations and
    Assistant-Treasurer
    (514) 877-5143
    (800) 567-7070