Quebecor World Inc.
TSX : IQW

Quebecor World Inc.
Enviroink(TM)

Enviroink(TM)

October 09, 2008 14:36 ET

Quebecor World Introduces Enviroink™ Logo for Use by its Customers

MONTREAL, QUEBEC--(Marketwire - Oct. 9, 2008) - Quebecor World Inc. (TSX:IQW) is pleased to announce it is offering its customers the option to use its new Enviroink™ logo on their printed products to signify they are using heatset inks that contain a minimum of 20 percent, by weight, renewable resources. In addition to being environmentally friendly these inks meet high standards for quality and production efficiency. The Enviroink™ logo was developed by Quebecor World to allow customers to use a simple brand signature to demonstrate their products contain renewable resources.

"Our approach to our ink policies has been two-fold," explains David Blair, Senior Vice-President, Operations, Technology and Continuous Improvement. "First, working closely with our heatset ink suppliers, we determined that a 20% renewable content requirement was an appropriate and achievable goal for inks. Then, we worked to ensure that such a goal could be met while ensuring industry standards for quality and affordability. The ink industry has done an outstanding job of responding to the needs of an increasingly environmentally sensitive marketplace, and we at Quebecor World are very pleased to work with both our suppliers and our customers to help make ink part of our environmental solutions set."

Ann Pantle O'Brien, Director of Environmental Affairs for Quebecor World noted that print customers not only have been asking for more environmentally friendly inks, but also for the tools to help communicate with their readers, subscribers and customers: "The Enviroink™ logo can be utilized by our customers in their publications as a way for publishers, catalogers, retailers, direct mailers and others to show that their printed products are being produced in an environmentally responsible manner."

The Enviroink™ logo is another identifying mark Quebecor World customers can use on their products in addition to the Chain of Custody Certification for the world's three leading forest management programs. These are the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the Program for the Endorsement of Forest Certification (PEFC). Quebecor World was first, among the top North American printers, to offer these three progressive chain of custody certification programs.

The chain of custody certifications signify that our customer's products are produced from well-managed forests. Forest certification is a way to promote responsible and verifiable forestry practices and provide independent third-party assurance that a forestry operation meets standards set by a certification program. Chain of custody is the path by which products are tracked from the forest to the consumer, including all manufacturing, transportation, and distribution links. Chain of custody certification assures customers the certified goods they buy are the products of a well-managed forest.

Quebecor World has produced an informational brochure on its renewable resource raw materials initiatives for paper and ink. Copies of the "Making Lasting Impressions" brochure can be downloaded from the Environment section on the company's web site at www.quebecorworld.com.

Forward looking statements

This press release may include "forward-looking statements" that involve risks and uncertainties. All statements other than statements of historical facts included in this press release, including statements regarding the prospects of the industry and prospects, plans, financial position and business strategy of Quebecor World Inc. (the "Company"), may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities legislation and regulations. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made have on the Company's business. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset writedowns or other charges announced or occurring after forward-looking statements are made.

Investors and others are cautioned that undue reliance should not be placed on any forward-looking statements. For more information on the risks, uncertainties and assumptions that could cause the Company's actual results to differ from current expectations, please refer to the Company's public filings available at www.sedar.com, www.sec.gov and www.quebecorworld.com. In particular, further details and descriptions of these and other factors are disclosed in the "Risk Factors" section of the Company's Management's Discussion and Analysis for the year ended December 31, 2007.

The forward-looking statements in this press release reflect the Company's expectations as of October 9, 2008 and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by the applicable securities laws.

The Company is currently subject to Court protection under the Companies' Creditors Arrangement Act in Canada ('CCAA'), and various U.S. subsidiaries have filed petitions under Chapter 11 of the U.S. Bankruptcy Code ('Chapter 11').

In light of the CCAA and Chapter 11 Proceedings, it is unlikely that the Company's existing Multiple Voting Shares, Redeemable First Preferred Shares and Subordinate Voting Shares will have any material value following the approval of a final plan of arrangement.

About Quebecor World

Quebecor World Inc. (TSX:IQW) is a world leader in providing high-value, complete marketing and advertising solutions to leading retailers, catalogers, branded-goods companies and other businesses with marketing and advertising activities, as well as complete, full-service print solutions for publishers. The Company is a market leader in most of its major product categories, which include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics, mail list technologies and other value-added services. Quebecor World has approximately 24,000 employees working in more than 100 printing and related facilities in the United States, Canada, Argentina, Brazil, Chile, Colombia, India, Mexico, and Peru.

Web address: www.quebecorworld.com

Contact Information

  • Quebecor World Inc.
    Tony Ross
    Vice President, Communications
    514-877-5317
    800-567-7070
    or
    Quebecor World Inc.
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer
    514-877-5143
    800-567-7070