Quebecor World Inc.
TSX : IQW

Quebecor World Inc.
Integrated Multichannel Solutions(TM)

Integrated Multichannel Solutions(TM)

June 09, 2008 13:28 ET

Quebecor World Introduces Net.driver, a Hybrid Catalog Design That Drives Internet Sales and Interactivity

MONTREAL, CANADA--(Marketwire - June 9, 2008) - Quebecor World Inc. (TSX:IQW) announced today the launch of net.driver, a catalog solution offered as part of its Integrated Multichannel Solutions™ (IMCS™) program. Net.driver is a compact, high-quality catalog that delivers big impact for catalogers and retailers. Net.driver is unique in that it qualifies for lower-cost automated letter-rate postage and takes advantage of the rapid and continuing growth of e-commerce, by driving customers to the web.

"We saw an opportunity to create a new product-one that gives our multichannel customers the ability to do many things exceedingly well," says Mike Bloomfield, Executive Vice President of Sales. "With the growing importance of green initiatives and the demand for increased marketing ROI, net.driver provides a less resource-intensive alternative that will mitigate postage and distribution costs for direct marketers. It powerfully sells products with highly targeted and personalized messages combined with differentiated incentive elements to drive consumers to the web," says Bloomfield.

"We have been able to create a combination of capabilities in a single process that is unmatched in the industry," says Barry Bogle, Vice President of Business Development Direct Marketing. "Net.driver provides marketers a cost-effective method to maintain regular contact with their customers and to generate sales through both phone order and Internet response. Net.driver is produced in a single process, including binding, allowing customers to respond to the marketplace quickly and take advantage of micro trends," says Bogle.

"Net.driver is 100% customizable and designed to be used with marketing database information to tailor messages down to the individual customer," says Bloomfield. "We're ready to show our customers how this powerful tool can begin to make a difference through strategic integrated campaigns."

For a sample of net.driver, or to talk to a representative, please call 1.800.927.0777 or send an email request to imcs@quebecorworld.com.

Forward looking statements

This press release may include "forward-looking statements" that involve risks and uncertainties. All statements other than statements of historical facts included in this press release, including statements regarding the prospects of the industry and prospects, plans, financial position and business strategy of Quebecor World Inc. (the "Company"), may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities legislation and regulations. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made have on the Company's business. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset writedowns or other charges announced or occurring after forward-looking statements are made.

Investors and others are cautioned that undue reliance should not be placed on any forward-looking statements. For more information on the risks, uncertainties and assumptions that could cause the Company's actual results to differ from current expectations, please refer to the Company's public filings available at www.sedar.com, www.sec.gov and www.quebecorworld.com. In particular, further details and descriptions of these and other factors are disclosed in the "Risk Factors" section of the Company's Management's Discussion and Analysis for the year ended December 31, 2007.

The forward-looking statements in this press release reflect the Company's expectations as of June 9, 2008 and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by the applicable securities laws.

Quebecor World Inc. is currently subject to Court protection under the Companies' Creditors Arrangement Act (Canada), and various U.S. subsidiaries have filed petitions under Chapter 11 of the U.S. Bankruptcy Code.

About Quebecor World

Quebecor World Inc. (TSX:IQW) is a world leader in providing high-value, complete marketing and advertising solutions to leading retailers, catalogers, branded-goods companies and other businesses with marketing and advertising activities, as well as complete, full-service print solutions for publishers. The Company is a market leader in most of its major product categories, which include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics, mail list technologies and other value-added services. Quebecor World has approximately 28,000 employees working in more than 115 printing and related facilities in the United States, Canada, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Finland, France, India, Mexico, Peru, Spain, Sweden, and Switzerland.

Web address: www.quebecorworld.com

Contact Information

  • Quebecor World Inc.
    Tony Ross
    Vice President, Communications
    514-877-5317
    800-567-7070
    or
    Quebecor World Inc.
    Roland Ribotti
    Vice President, Investor Relations and Assistant Treasurer
    514-877-5143
    800-567-7070