Quebecor World Inc.

Quebecor World Inc.

June 30, 2009 12:13 ET

Quebecor World Launches flexappeal™, a New Integrated Multichannel Solution Designed to Increase Consumer Response

MONTREAL, CANADA--(Marketwire - June 30, 2009) - Quebecor World Inc. today announced the launch of flexappeal™, a unique involvement device designed to enhance the value of print promotions by increasing marketing ROI through improved consumer interaction and response. Flexappeal is a contour cut card featuring a dry release, peel away layer that reveals a hidden message when removed. It is the latest development in a series of new product launches from Quebecor World's Integrated Multichannel Solutions™ (IMCS™) program.

"We continue to redefine print with this innovative IMCS solution that appeals to a consumer's innate curiosity to see or smell what's inside flexappeal," explains Maura Packham, Vice President Marketing, Quebecor World Marketing Solutions Group. "This, combined with our ability to enhance the power of print with the inclusion of a PURL, SMS text message or social media link to continue the conversation, makes flexappeal a powerful multichannel solution," continues Packham.

Flexappeal options include placing a scent inside, applying variable targeted messaging on any side and flexible sizes ranging from 2" to 10.75". Users of flexappeal will benefit from its ability to attract and involve consumers. In addition, by using variable print, marketers will be able to track the consumer to a successful transaction with both standard and 2D barcodes, or personalized online offer codes.

"Flexappeal can be die-cut into a wide variety of shapes and applied to any number of print products including direct mail, magazine inserts, newspaper inserts and catalogs", comments Barry Bogle, Vice President Business Development, Quebecor World Marketing Solutions Group. "Key to the power of flexappeal is the message that is revealed inside. That message can take the form of coupon incentives, promotions, VIP invites, grand opening events, forward to a friend offers, or PURLs directing the recipient to a microsite or landing page", says Bogle.

Quebecor World launched IMCS in April 2008 to help multichannel marketers achieve maximum return on their marketing investment through integrated solutions that target an ever-changing consumer across multiple channels. Products launched to date include net.driver™ and store.driver™; both solutions built to entice a consumer to purchase via multiple channels. Upcoming product launches will continue to focus on the integration of print with email, web, mobile and other emerging technologies.

To experience flexappeal, visit, call 1-800-412-IMCS, follow the IMCS team at, Checking for availability of this username, or email an IMCS program strategist at

Forward looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the "safe harbor" provisions of applicable Canadian securities legislation (collectively "forward-looking statements"). These forward-looking statements relate to, among other things, prospects of Quebecor World Inc.'s (the "Company") industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, including, but not limited to, factors and assumptions relating to the Company's ability to emerge from the insolvency proceedings, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company's ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company's filings with the U. S. Securities and Exchange Commission ("SEC") and the securities regulatory authorities in Canada, available at and (copies of which are available on The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company's filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

The Company is currently subject to court protection under the Companies' Creditors Arrangement Act in Canada ("CCAA"), and various U.S. subsidiaries have filed petitions under Chapter 11 of the U.S. Bankruptcy Code ("Chapter 11"). In light of the CCAA and Chapter 11 Proceedings, the Company's existing Multiple Voting Shares, Redeemable First Preferred Shares and Subordinate Voting Shares are not anticipated to have any value following the implementation of any plan of reorganization.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company's expectations as of June 30, 2009, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Quebecor World

Quebecor World Inc. is a world leader in providing high-value, complete marketing and advertising solutions to leading retailers, catalogers, branded-goods companies and other businesses with marketing and advertising activities, as well as complete, full-service print solutions for publishers. The Company is a market leader in most of its major product categories, which include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics, mail list technologies and other value-added services. Quebecor World has approximately 20,000 employees working in approximately 90 printing and related facilities in the United States, Canada, Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

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Contact Information

  • Quebecor World Inc.
    Tony Ross
    Vice President, Communications
    Quebecor World Inc.
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer