October 08, 2014 08:30 ET

Quebec's Expertise in Education Spreads to Thailand: Braincloud Exports e-Learning Software to Help Thai Students Learn English

MONTREAL, QUEBEC--(Marketwired - Oct. 8, 2014) - Braincloud Learning, a Quebec-based company specializing in e-learning solutions has helped launch an innovative educational project in southern Thailand by exporting an English learning tool developed in Quebec. As part of the project, Braincloud was responsible for the educational strategy, tablet design, e-learning software and broadband infrastructure (communication towers for wireless Internet connection). Since August 1, 2014, more than 1,000 Thai students have been using these resources; the project's goal is to reach 20,000 students by 2016.

Braincloud's e-learning solution has already been met with great success in France and the U.S. "Quebec's bilingualism is seen as a major advantage and a model of success by other nations looking to establish a similar educational system," says Tan Soamboonsrup, President of Braincloud Learning. The solution we implemented in Thailand was developed around the system currently used in Quebec to learn English, and we are proud to showcase Quebec's expertise in education outside our borders."

A powerful tool for breaking the language barrier

With English slated to become a primary language among the Association of Southeast Asian Nations (ASEAN) by 2015, it has become increasingly important for Thai youth to learn English alongside Thai and Yawi, a dialect spoken in southern Thailand. But with this part of the country in the grips of major crises and ongoing violence, attracting English teachers has become all but impossible. Given the context, e-learning and virtual classrooms were seen as the ideal solution, as they make it possible for students in remote areas to benefit from the same quality of education as those living in the capital of Bangkok.

Pongsak Yingchoncharoen, the mayor of Yala City Muncipality in southern Thailand, quickly saw the educational potential of the solution being proposed by the Braincloud team, and with it, a glimmer of hope for young Thais. Yingchoncharoen is in Montreal this week to get a closer look at the reality of bilingualism in Quebec and to meet with key stakeholders in the education community. On Thursday, October 9, Yingchoncharoen will be speaking at a conference organized by McGill University's Faculty of Education, along with Dr. Howard Gardner, professor of cognition and education at the Harvard Graduate School of Education and adjunct professor of psychology at Harvard University. Yingchoncharoen will be presenting an overview of the educational project he implemented with Braincloud in his native province of Yala.

"Mr. Yingchoncharoen is a unique individual whose passion and dedication have allowed him to serve his community and education despite the challenges he has faced enacting change in a society steeped in tradition and political unrest," added Soamboonsrup.

Braincloud says its mobile education solution could have potential in other emerging markets and that discussions are already under way elsewhere in Southeast Asia as well as in the Middle East.

About Braincloud

Braincloud works in the rapidly growing field of blended learning, an educational approach that combines e-learning with traditional classroom settings and used notably at the elementary and high school levels. In June 2014, the company acquired i-Edit, making it the most integrated online content and publication services supplier in the field of education. It offers the latest resources in digital book publishing and assistive technologies, and produces innovative online learning and management solutions.

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