March 18, 2011 12:34 ET

The Queen of Bingo, Barbara Windsor, Splats Six Celebrity Friends in the Face for Red Nose Day

LONDON, UNITED KINGDOM--(Marketwire - March 18, 2011) - From 8th March the 'Queen of Bingo', Barbara Windsor, has been splatting six celebrity friends in the face with a cream cake in a new TV ad campaign for Jackpotjoy.com in the spirit of Red Nose Day, which asks people to do something funny for money. Today the celebrities finally get their own back as they line up a right royal splatting for Barbara in a final cream cake showdown.

This is the first year Jackpotjoy.com is a Supporting Partner of Red Nose Day 2011 which means that the site is donating all the profits from its dedicated Red Nose Day Games to Comic Relief. Players simply need to visit www.jackpotjoy.com and have a feel good flutter by playing a game of Red Nose Day bingo for 10p or a special Red Nose Day Scratchcard for £1 – with all the profits going directly to Comic Relief*.

Barbara Windsor comments: "Comic Relief is such a fantastic charity. I'm thrilled that Jackpotjoy.com is on board as a Supporting Partner and hope we can raise a load of dosh for this year's Red Nose Day. I must admit I had a great giggle splatting my showbiz mates (as well as an old enemy) but they certainly gave as good as they got – Marie Antoinette never had so much aggro! It's true that you can't always have your cake and eat it, sometimes it ends up on your face!" 

Adele Lawton, Head of Jackpotjoy.com, adds: "Jackpotjoy.com is delighted to offer players the chance to enjoy a 'feel good flutter' and help raise money for Comic Relief. We had a right royal laugh on the ad shoot - getting through 42 pints of cream, 18 cakes and a load of red noses to make sure all the celebs got well and truly creamed. Thankfully there were no tantrums, despite one of the celebrities having a bigger phobia of cake than the spiders she recently encountered in the jungle!" 

*A minimum of 1p from every 10p Bingo ticket and a minimum of 1% per stake from every scratch card is donated to Comic Relief.

Notes to Editors:

• Red Nose Day 2011 is heading your way on Friday 18th March when the great British public will once again be asked to Do Something Funny for Money.

• To join in the fun go to www.rednoseday.com and find out how you can get involved.

• By raising cash this Red Nose Day, you're helping to change lives forever. That's because Comic Relief spends all the money raised by the public to give extremely vulnerable and disadvantaged people in the UK and Africa a helping hand to turn their lives around.

• Comic Relief was launched on Christmas Day in 1985, live on BBC One. At that time, a devastating famine was crippling Ethiopia and something had to be done. That something was Comic Relief. The idea was simple – Comic Relief would make the public laugh while they raised money to help people in desperate need. Before too long, Red Nose Day was created and the first ever event in 1988 raised a staggering £15m. To date, twelve Red Nose Days have raised more than £500m. That money has helped, and is helping, to support people and communities in dire need both in the UK and Africa.

• Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)

• The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Online Bingo, Scratch Cards and Online Slots to a worldwide audience using proprietary gaming software.

• After eight years, the Group's leading brand, http://www.jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

• For more information on Gamesys, please visit: http://www.gamesyscorporate.com or follow events at Jackpotjoy on Twitter.

• Additional Background Information: View the latest Jackpotjoy TV adverts on YouTube, view the latest Lottery results provided by Jackpotjoy or learn more about Jackpotjoy's B2B Affiliate Program managed by market-ace.com.   

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