Punch Communications

Punch Communications

June 07, 2012 12:30 ET

The Queen's Jubilee Was a Great Opportunity to See Brits at Their Best, Says Punch Communications

LONDON, ENGLAND--(Marketwire - June 7, 2012) - With hordes of people, including the Queen herself, celebrating the Diamond Jubilee despite torrential rain, the weekend saw Britain at its best, with individuals making the most of a four day weekend and some brands and businesses successfully using the event as an opportunity to engage their customers, says integrated PR, search and social media agency Punch Communications.

According to data released this week by the Official Charts Company (OCC) the most notable sales were enjoyed by the acts topping the bill at Monday's Jubilee Gala concert. Gary Barlow and his Commonwealth Band, who together performed the Jubilee-inspired "Sing", enjoyed an impressive 40,000 sales in just three days. Other acts from the event, including Jessie J, Ed Sheeran and Kylie Minogue also came up on top. Additionally, a PR at HMV has been quoted as saying that he expects sales to increase as highlights from the show continue to air across BBC channels around the world. Many brands release special editions of products, to mark the occasion and capitalise on interest.

Consumer businesses spanning retail, wholesale, travel and leisure are also predicted to have enjoyed a rise in sales, with supermarkets, holiday parks and pubs catering for larger than average crowds. However, using last year's Royal Wedding as an indicator, when a 0.4 per cent dip in Q2 output was recorded, it is anticipated that B2B operations such as construction businesses, offices and factories will especially feel the pinch of lost productivity. A Financial Times pre-Jubilee report forecasted that the long weekend "could disrupt quite significantly" growth in gross domestic product (GDP) for both the second and third quarters of 2012 and in its May inflation report, the Bank of England also said it expected the holiday to take 0.5 per cent off GDP in Q2.

Georgina Dunkley, account director at the online PR agency, said: "It seems there will be a clear correlation between the Jubilee winners and losers. Both the Jubilee and the forthcoming Olympics provide great PR hooks to hang news on - yet although it was a single extra day, there is a concern that the negative effect on productivity would impact our already very fragile economy. On a larger scale, however, the Jubilee has put a spotlight on our nation by showcasing our greatest assets which, not only make Britain a compelling tourist destination, but also a valuable trading partner and ally."

Punch Communications is an integrated PR, social media and SEO agency. For more information visit www.punchcomms.com.

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