SOURCE: Quepasa Corporation

Quepasa Corporation

December 20, 2010 08:35 ET

Quepasa and Grupo Expansion Partner Under New Reseller Agreement for Quepasa DSM

Major Print and Digital Publisher in Mexico Expands Reach of Quepasa's Social Media Advertising Platform

WEST PALM BEACH, FL--(Marketwire - December 20, 2010) - Quepasa Corporation (OTCBB: QPSA), creator and operator of the popular online social network for the Latino community, Quepasa.com, has signed a reseller partnership agreement with Grupo Expansión for the company's distributed social media advertising platform, Quepasa DSM.

Grupo Expansión, a division of Time Inc., is one of Mexico's premier media companies, with 16 print magazine titles and seven Internet sites, including CNNExpansión.com, MedioTiempo.com, Quién.com, Metroscubicos.com, Chilango.com, and Idconline.com.mx. Under the new reseller agreement, Grupo Expansión will offer Quepasa DSM to its advertiser base in Mexico, which reaches a total of 11 million readers and users monthly.

Quepasa DSM is a proprietary Internet advertising software platform that promotes highly viral advertising campaigns across major social networks. It engages users via sweepstakes or contests, and leverages the simple use of viral widgets and sharing tools to spread the campaign message. This results in personalized advertisements and brand messages received from friends and family, which has a greater impact upon a viewer than other forms of Internet ads.

"Our advertisers have been asking how we can advertise for them across the Social Web," said Miguel Ramírez, Interactive Director of Grupo Expansión. "With Quepasa's DSM, we now have the answer. We're excited to present this unique advertising solution to our customer base and help them execute successful social media-based viral campaigns."

The partnership marks the second reseller agreement for Quepasa since it introduced the unique Internet advertising platform a little more than a year ago, and follows more than $7.3 million in DSM campaigns it has successfully implemented so far this year.

While the recently announced partnership with Sony Pictures Television Ad Sales represented the first integrated, cross-media platform expansion of Quepasa DSM, the agreement with Grupo Expansión represents the first traditional print-to-digital cross-platform opportunity for the new social media advertising solution.

John C. Abbott, CEO of Quepasa, commented: "Our partnership with Grupo Expansión is another validation point for our distributed social media advertising solution, and certainly a huge opportunity to expand the reach of our DSM offering to advertisers in Latin America."

Key elements of the reseller agreement include:

  • Grupo Expansión will resell Quepasa's proven online advertising solution to its Mexican advertising clients as part of an integrated print/digital ad package.
  • Grupo Expansión will be able to include Quepasa DSM as part of an integrated sponsorship opportunity for its advertisers, which would provide print advertising linked to online promotions powered by Quepasa DSM.
  • Promotions sold by Grupo Expansión can be embedded in Grupo Expansión's online properties as a "Powered By Quepasa" iFrame, so it can promote and drive traffic to the Quepasa DSM offering.
  • Grupo Expansión will benefit from the strong, viral-driven growth of Quespasa.com's user base, which continues to reach record levels. In November, Quespasa.com averaged more than 75,000 new users daily versus 66,000 in October. Sign-ups increased by nearly 2.3 million during November, pushing Quepasa.com past a key threshold of 25 million registered members.

"We expect Grupo Expansión and their customers across Mexico to benefit immensely from this proven DSM product that continues to gain traction with advertisers and brands seeking to deliver their brand message across all social media properties," added Abbott. "We see this offering becoming increasingly attractive and effective for our DSM clients and resellers as we continue to roll out new social gaming initiatives over the coming months."

About Grupo Expansión
Grupo Expansión, a division of Time Inc., is one of the premier publishing and advertising sales companies in Latin America, with 16 printed magazines and seven Internet sites that have a total reach of 11 million readers and users monthly (seven million via its online properties). Grupo Expansión print publications include Ambientes, Audi, Balance, Chilango, Elle, IDC, Life & Style, Manufactura, Obras, Quién, Quo, Vuelo, and Yachts, plus online subscription services. The company was founded in 1966 and is based in Lomas Altas, Mexico. For more information about the company, visit www.grupoexpansion.mx.

About Quepasa Corporation
Quepasa Corporation (OTCBB: QPSA), owns Quepasa.com, one of the world's largest and fastest growing trilingual Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities. Quepasa Corp. is headquartered in West Palm Beach, Florida with offices in Miami, Los Angeles, Scottsdale, and Hermosillo, Mexico. For more information about the company, go to www.quepasacorp.com, or join for free at www.Quepasa.com.

Cautionary Note Concerning Forward-Looking Statements
This press release contains forward-looking statements including continuing momentum of quepsa.com and the number of new users per day. Forward-looking statements can also be identified by words such as "targets", "expects", "believes", "anticipates", "intends", "may", "will", "plan", "continue", "forecast", "remains", "would", "should", and similar expressions. Forward-looking statements are based on current expectations, are not guarantees of future performance and involve assumptions, risks, and uncertainties. Actual performance and results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include competitive factors, our continued support from our Mexican sponsors, the failure to develop and integrate the games and our members' usage of the games. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise.

Contact Information

  • Quepasa Company Contact:
    Mike Matte
    Chief Financial Officer
    Quepasa Corporation
    Tel (561) 650-8075

    Quepasa Investor Relations Contact:
    Liolios Group, Inc.
    Ron Both or Geoffrey Plank
    Tel (949) 574-3860