SOURCE: Quepasa Corporation

Quepasa Corporation

March 01, 2010 10:24 ET

Quepasa Announces Initial Results of Its Acapulco Revealed DSM Campaign

New Ad Platform Exceeding Goals in Its First Campaign

WEST PALM BEACH, FL--(Marketwire - March 1, 2010) -  Quepasa (OTCBB: QPSA), one of the world's fastest-growing Latino social networks, announced initial results for its campaign on behalf of Mexican tourist destination Acapulco, using its distributed social media product, Quepasa DSM. Quepasa DSM is a social media advertising solution that allows advertisers and brands to target and distribute their marketing message across all social media sites.

The Acapulco campaign -- labeled "Acapulco Revealed" -- invites Quepasa.com users to build their ideal vacation to Acapulco, based on four possible concepts: (i) Acapulco Nightlife; (ii) Acapulco Beaches; (iii) Acapulco Adventure; and (iv) Acapulco Culture. Vacation packages will be awarded to those contestants who most effectively share their Acapulco entry with friends and contacts across the web.

As of February 26th, 2010, the Acapulco Revealed DSM had generated a total of over 600,000 engagements and a total of over 70,000 votes with 17 days left until the completion of the campaign. The campaign goal was to reach 500,000 engagements during its 6 week duration. With the help of the DSM's easy-to-use viral tools and the expertise of our partner Brickfish, the campaign has generated engagements on Quepasa as well as across other social media sites, including Twitter and Facebook, and the results have greatly exceeded our expectations.

The Quepasa DSM product is based on engagement -- which is generally considered to be a proxy for influence in social media -- as the key success metric, which differs from traditional online advertisement models based on impressions (CPM) or click-thrus (CPC).

"We are extremely pleased with the results the Acapulco DSM campaign, which are a result of great viral tools and our ability to seed the campaign among our 10MM users who in turn share their respective entries across the social web," said John Abbott, Quepasa's CEO. "As this is our first DSM campaign we are learning a lot with regards to the mechanics of this advertising tool and we're already iterating on a number of important enhancements."

About Quepasa Corporation
Quepasa Corporation (OTCBB: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; São Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Forward-Looking Statements

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. The Company assumes no obligation to update the information in this release.

Contact Information

  • Contact:

    Investor Relations Contact
    John Baldissera
    BPC Financial Marketing
    800-368-1217

    Company Contact
    Mike Matte
    Chief Financial Officer
    Tel: (561) 491 4186