SOURCE: Quepasa Corporation

Quepasa Corporation

March 04, 2010 11:48 ET

Quepasa Announces Pipeline of Signed DSM Advertising Campaigns

New Ad Platform Represents First Step in Monetization of Quepasa Social Network

WEST PALM BEACH, FL--(Marketwire - March 4, 2010) -  Quepasa Corporation (OTCBB: QPSA), creator of Quepasa.com, one of the world's fastest-growing Latino social networks, announced that it has signed a total of $800,000 in advertising campaigns, leveraging its new distributed social media platform, Quepasa DSM. Quepasa DSM is a social media advertising solution that allows advertisers and brands to target and distribute their marketing message across all social media sites.

Quepasa's pipeline of signed DSM campaigns is centered on various Mexican tourism promotions, comprising the Mexican Tourism Board and the Municipalities of Acapulco, Ixtapa and Cozumel. Following the outbreak of the H1N1 virus in 2009 and the resulting negative impact on Mexican tourism, Quepasa has been working with various entities within the Mexican government in order to improve Mexico's image via several word of mouth initiatives across the social web.

On March 1st, 2010, Quepasa announced that its Acapulco Revealed DSM campaign (www.quepasa.com/dsm/acapulco/) had exceeded its campaign target of 500,000 engagements.

"Ad agencies and brands are expressing tremendous enthusiasm for Quepasa DSM, based on the flexibility it affords users to participate on their social network of choice, its performance-based pricing, and real time analytics," said John Abbott, Quepasa's CEO. "The Acapulco campaign is already delivering tangible value to our client. To achieve our current level of engagement we estimate that the cost of an equivalent online banner campaign would be 10 times that of the Acapulco DSM. As we upgrade our DSM platform, we expect to improve on the economics we can offer advertisers versus traditional solutions."

About Quepasa Corporation

Quepasa Corporation (OTCBB: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA, Scottsdale, AZ, Miami, FL, and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including estimates of the cost of an equivalent online banner campaign to DSM and our expectations regarding improving the economics we can offer advertisers versus traditional solutions. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include changes in the public's approach to social network needs, unanticipated failure to reach our users, global economic conditions and the continued slump in the capital and credit markets.

Further information on the company's risk factors is contained in its filings with the Securities and Exchange Commission, including the Company's Form 10-K for the year ended December 31, 2008. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact:

    Investor Relations contact
    John Baldissera
    BPC Financial Marketing
    800-368-1217

    Company Contact
    Mike Matte
    Chief Financial Officer
    Tel: (561) 491 4186