SOURCE: Quepasa Corporation

Quepasa Corporation

July 07, 2010 06:00 ET

Quepasa.com Launches DSM Advertising Campaign for UFC

Quepasa's Latest "Why I Watch" DSM Campaign Invites UFC Fans Across Latin America to Share Their Excitement for the Fastest Growing Sport in the World

WEST PALM BEACH, FL--(Marketwire - July 7, 2010) -  Quepasa Corporation (OTCBB: QPSA), owner of Quepasa.com, an online social network targeting the Latino community, today announced the launch of a new DSM Campaign promoting Ultimate Fighting Championship, the world's leading mixed martial arts sports association. The UFC campaign is Quepasa's first DSM in the entertainment vertical, and builds upon the success of the Quepasa UFC community, launched in March of this year.

Quepasa DSM, or Distributed Social Media, is a social media advertising solution designed to help brands reach and engage with Latinos across the social web. In this latest campaign, "Why I Watch," participants are invited to create and share UFC video highlight reels for the chance to win UFC memorabilia along with other UFC merchandise not readily found in Latin America. The viral nature of the campaign will extend Quepasa members' enthusiasm for UFC wherever they go online, giving UFC a unique opportunity to let its most passionate supporters distribute content and build brand awareness.

"The UFC is a natural fit for Quepasa and its community on the site has seen impressive growth since launch. This DSM campaign gives fans the opportunity to win great prizes and build brand awareness on behalf of the UFC while doing it," says Steve Kaplan VP of Product for Quepasa.

Quepasa CEO, John Abbott, adds: "The UFC has been very supportive of our efforts to build its fan base and brand in the Latin American market, and we are very excited to expand our relationship with them through a DSM campaign. DSM is a vehicle for content brands like UFC to socialize and virally distribute their marketing messages, and we look forward to their continued success on our platform."

About Quepasa Corporation
Quepasa Corporation, headquartered in West Palm Beach, FL with offices in Los Angeles, CA; São Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, Mexico, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Forward-Looking Statements
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. The Company assumes no obligation to update the information in this release.

Contact Information

  • Contact:
    Company Contact
    Mike Matte
    Chief Financial Officer
    Quepasa Corporation
    (561) 650-8075

    Investor Relations Contact
    John Baldissera
    BPC Financial Marketing
    800-368-1217