SOURCE: Questus

Questus

April 18, 2011 11:34 ET

Questus Launches Intelligence Aggregator™ to Power Strategic Marketing Decisions

Marketing Departments From Discovery Communications and Other Top Brands Streamline Communications With C-Level Executives Through Insightful Reports

NEW YORK, NY--(Marketwire - Apr 18, 2011) - Today, Questus proudly announces the launch of its Intelligence Aggregator™ service. This groundbreaking tool will enable brand marketers to sift through the onslaught of information received on a daily basis to effectively and concisely disseminate key insights amongst top executives for strategic decision-making.

"Executives are inundated with data and PowerPoint reports. This information overload ironically creates a barrier to taking action," says Questus Founding Partner Jeff Rosenblum. "Intelligence Aggregator turns disparate data into actionable insights by creating bite-sized pieces of usable recommendations. Rather than asking busy executives to sift through 60-page decks, we provide brochure-like deliverables that are streamlined and compelling to non-researchers."

Intelligence Aggregator's proprietary methodology allows Questus to optimize clients' research and turn data into key points necessary for strategic planning. Consumer insights are distilled into visually engaging and easily digestible monthly newsletters that tie together key themes across data to tell the stories that need to be understood by top executives. Available in beta since 2010, these newsletters have already had a fundamental impact for many of Questus' key clients ranging from major media properties to global CPG brands.

Key benefits include:

  • Provides actionable recommendations on important business initiatives
  • Extends internal resources
  • Extends the value of research and highlights any area of duplication
  • Uncovers emerging industry trends and new areas for exploration
  • Continuously tracks relevant KPIs

One of the first Questus clients to benefit, Discovery Communications has quickly reaped the rewards of this revolutionary tool.

"The Intelligence Aggregator has allowed us to get more value from the various syndicated services we subscribe to by consolidating data from multiple sources into a single point of view around a given topic. We've used it as a tool to communicate how industry and consumer trends could potentially impact our business," said Steve Gustavino of Discovery Communications. "It's a great way to get the right information to the right people in a format that's easy to digest."

To see the Intelligence Aggregator in action or to learn more, please visit: http://questus.com/showcase/Intelligence-Aggregator-from-Questus.pdf

About Questus:
Questus is a digitally led advertising agency that focuses on the consumer experience to create breakthrough marketing campaigns and industry-changing results for leading and emerging brands. For more information, please visit www.questus.com.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR on behalf of Questus
    Email Contact
    919.757.1174