SOURCE: Questus

Questus

September 13, 2010 09:21 ET

Questus Offers Marketers "Hope Beyond the Hype" -- Expert Insight Into Capturing Consumers' Hearts and Minds in a Fragmented Market

Founding Partner Jeff Rosenblum to Present New Installment of Video Series at iMedia Brand Summit

NEW YORK, NY--(Marketwire - September 13, 2010) - Interactive advertising agency Questus announced today that founding partner Jeff Rosenblum will unveil the second installment of its expert video series "Hope Beyond the Hype" at the iMedia Brand Summit in Coronado, CA on Tuesday, September 14, 2010 at 1:30 p.m. PDT. Hope Beyond the Hype is a video roundtable wherein marketing pioneers and practitioners discuss the current state and evolution of the industry, offering practical insight and advice for marketers to improve their businesses.

The second installment addresses topics such as consumers' changing attitudes, turning data into insight, updating infrastructure to improve brand efficacy, the evolving power of product, and advertising's expanding ecosystem. This installment offers actionable advice for breaking through the clutter and harnessing the fragmented market to capture consumers' attention, get them excited about your brand, and build lasting relationships.

Expert contributors to this installment include:

  • Brian Morrissey, Digital Editor, AdWeek
  • Brian Wallace, VP, Media and Digital Marketing, RIM/BlackBerry
  • Brenna Ehrlich, News Editor, Mashable
  • Dan Neely, Founder and CEO, Networked Insights
  • Dr. Carl Marci, Co-founder and CEO, Innerscope Research, Inc.
  • Jordan Berg, Founding Partner, Questus
  • Marc Reeves, International Commercial Director, NFL
  • Peter Shankman, CEO, Entrepreneur, Author
  • Philip Smolin, GM, Platform Solutions, Turn Inc.

"Hope Beyond the Hype is an industry resource designed to provide marketers and brands with information about new technologies and channels and how they are shaping the ecosystem," said Rosenblum. "We're excited about this new installment because we're tackling the major issue of fragmentation. It's a challenging issue and one that will continue to grow as more technologies emerge, so we're offering actionable insight that's immediately relevant and applicable, and can make a real impact on business today."

If you are interested in meeting with Mr. Rosenblum or viewing Hope Beyond the Hype videos, please contact Hollis Guerra of blast! PR at hollis@blastpr.com or 919.757.1174. To see the any of the installments, please visit http://hopebeyondthehype.com/.

About Questus:
Questus is a digitally led advertising agency that focuses on the consumer experience to create breakthrough marketing campaigns and industry-changing results for leading and emerging brands. For more information, please visit www.questus.com.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR on behalf of Questus
    Email Contact
    919.757.1174